If you’re looking for a marketing advisor, someone with whom you can place your trust with your most pressing and high-visibility strategic decisions, you’ve come to the right place.
We’ve played the role of trusted advisor dutifully for our clients. We’re the people they call in the most trying situations because they know we can deliver. We listen, think and respond.
Gelb differs from other firms in a few significant ways:
Marketing Experience – We Routinely Do Those Things You Don’t Do Every Day
First, we’ve been around for more than 45 years. That’s quite an accomplishment for a small business founded in Houston, Texas. We’ve expanded to become a global organization by anticipating and meeting our clients’ needs. We are client-driven, having expanded our scope of services as the role of the strategic marketing and marketing management has evolved. Our team has grown to include those with in-depth industry experience and advanced degrees.
Integrated Approach – Research, Strategy, Marketing Peformance Measurement
We are among a few strategic marketing firms that have successfully integrated marketing research, marketing strategy, and marketing effectiveness measurement (ROMI). Our teams are configured to work collaboratively with you to learn about your unique market challenges and use information to facilitate strategic thinking. With our comprehensive set of skills, you will find us knowledgeable, responsive, and results-oriented.
Inquisitive: A Research-based Philosophy
We remain inquisitive, a tribute to the journalistic training of our founder, Gabe Gelb, who started his career as a reporter and received a master’s degree at the University of Missouri School of Journalism. In fact, Gelb Consulting Group was one of the first marketing research firms in Houston.
We are passionate about learning…learning in all forms, but particularly learning about our clients’ organizations and filling information gaps about your industry. This intelligence provides the foundation for all of our assignments. Our strategic recommendations take root because of the teaching and facilitation we provide.
Knowledge Transfer: Giving Client Marketing Teams the Tools to Succeed
We believe in transferring knowledge to our clients; we don’t use “black-box” processes. Instead, we publish white papers, write articles and deliver conference presentations to impart best practices to those interested. At the end of the day, we want our clients to understand and believe in what they can accomplish – we ensure you are part of the process as you will play a leadership role in implementation.
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