Gelb Articles
We are educators. A key point of difference between Gelb and many other consulting companies is that we create a collaborative experience for you and your team, which generates an environment of shared knowledge and buy-in. Many of our principals have experience delivering educational seminars in academic settings and at national healthcare conferences. Our white papers and articles are one of the ways that we share our knowledge and experiences helping clients achieve their growth goals.
General Articles
- Responsive Marketing: Customer Experience Dashboards
- Advertising Testing Techniques Revealed
- Going Online: New Frontiers in B2B Research
- Segmentation: The Foundation of Marketing Strategy
- Strategic Growth PlayBook Helps Organizations Make Tough Choices
- With Experience Mapping, Marketers Can Take Advantage of Word-of-Mouth Communication
- Customer Value Analysis: Understand What Matters Most to Customers
- Conjoint Analysis: Developing Effective Commercialization Strategies
Healthcare Articles
- Conjoint Analysis Applications in Healthcare
- Emergency Department Experience Mapping: Merging Care with the Experience
- Patients’ Path to Care: Understanding the Decision-Making Process
- Using Market Research to Measure Campaign Effectiveness
- Developing a Customer Focused Culture with Experience Mapping Workshops
- Action Marketing: Patient Experience Dashboards
- Mapping the Patient Experience
- Achieving Performance Excellence Through Transparency
- Strategic Healthcare Communications Highlights University of Michigan
- Experience mapping with MD Anderson Multidisciplinary Prostate Cancer Clinic
- Healthcare Consumers Speak About Attitudes Toward Cancer
- Growing by Listening: Experience Dashboards in Action
- Growing by Understanding: Patient Experience Mapping
- Growing by Interacting: Web Site User Feedback
- Constructing a Better Brand
- Building Sustainable Brands
Oil & Gas Articles
- Commercialization in a Tough Oilfield Market
- Creating Valuable Oilfield Websites
- Oilfield Customer Acquisition and Retention Systems
- Understanding Customers Needs: Three Steps to Minimize Market Risk
- Make the Most of 15 Minutes at Oil & Gas Industry Trade Shows
- Linking Brand Equity to Market Valuation
- Marketing Globally in the Oil and Gas Industry
- Stronger Brands Require More Left Brain Thinking
- Getting a Price Premium is More than Just Supply and Demand
- Online Surveys in the Oilfield
- Effective Customer Satisfaction Measurement in the Oilfield
- Customer Loyalty in the Oilfield: Reputation
- Customer Loyalty in the Oilfield: Experience
- Customer Loyalty in the Oilfield: Familiarity
Legal Articles
- The New Role of Surveys in Assessing Damages in Patent Infrigement Cases
- A Trademark Can’t Be Valued as a Brand
- Product and Packaging Designs can be Easily Copied - Here’s How Companies Can Protect Themselves
- Guidelines for Conducting IP Surveys for Litigation
- Litigation Surveys Have Special Rules
- Working Together: How Marketers and Attorneys Can Protect a Company’s Intellectual Property
- Online Options Change Biz Little – And A Lot
- Internet Surveys for Trademark Litigation
