Dan Raihill began his career in marketing research in 1975, working with consumer, industrial, medical, educational and agricultural products, plus media organizations and national advertising agencies. He has extensive experience in developmental and diagnostic methodologies, customer satisfaction, strategic research, competitive intelligence and positioning, advertising effectiveness and tracking, media measurement and scheduling, and sales/marketing staff training. Dan is leading a new initiative (MediaSight), calling on precision techniques and technologies to help the media industry position their products with greater precision, ease and speed, and enable the advertising community to increase the accuracy of their marketing investments
EDUCATION:
BA, Psychology - University of Minnesota, 1973
|
