John Elmer joined Gelb in 1984. John has received certifications in both new product development and management consulting. He has served as subject matter expert for three large-scale benchmarking studies on new product development and market research for the American Productivity & Quality Center since 1996. John has conducted numerous conjoint analysis and discrete choice modeling studies since 1985, and authored his first article on applications of conjoint analysis in 1990 for the Journal of Pricing Management. He is a frequent lecturer and seminar leader.
EDUCATION:
MBA, Marketing -- University of Houston, December 1984
BA, Psychology -- University of Texas at Austin, December 1979
PUBLICATIONS:
Elmer, John B. and Hasanali, Farida, "Gathering and Using Market Insight: Discovering New Product Opportunities Through Customer Intimacy", American Productivity & Quality Center, 2000
Elmer, John B. and Arro, Emily A., "Managing Innovation for New Product Development: The Fuzzy Front End, American Productivity & Quality Center, 1998
Elmer, John B., "Converting Information Streams to High Potential Product Concepts," Conference proceedings, Industrial Research Institute, Fall 1998
Elmer, John B., "Best Practices in Market Research for New Product Development," American Productivity & Quality Center, 1996
Elmer, John B., "Market Research Inputs to the Stage Gate Product Development Process," Conference proceedings, Customer-Driven New Product Development, University of Houston, January 1996
Elmer, John B., "Internal Communications: Achieving Employee Alignment with Corporate Mission, Vision and Values," American Productivity & Quality Center, 1995
|
