John McKeever joined Gelb Consulting in 1998, after spending eight years in the healthcare industry launching new products. John works with clients to develop market insight to deliver exceptional customer experiences, revitalize their brands, or enter into new markets. He has worked with senior executives in a variety of industries including healthcare, oil and gas, and professional services. His projects have included high profile projects for clients such as Baker Hughes, Barnes-Jewish Hospital and Foundation, Halliburton, M.D. Anderson Cancer Center, and Texas Children’s Hospital.
Since 2002, John has been an adjunct professor of marketing at the University of Houston MBA program. He teaches courses in marketing management and strategic brand management. He also serves on the board of directors for the Houston Area Immunization Partnership (link: www.immunizehouston.org).
He has published articles and presented at national conferences on topics such as customer experience mapping and brand management.
EDUCATION:
Master of Business Administration, University of Houston, 1998
Graduate Certificate in Conflict Resolution, University of Houston, 1998
Bachelor of Business Administration, University of New Mexico, 1994
RECENT PUBLICATIONS:
“Comment Sense. Getting the most from Web site user feedback in building a comprehensive strategy.” Published by the American Marketing Association, Marketing Health Services, Winter 2007.
“Monitoring the Physician Experience.” Published by the American Marketing Association, Marketing Health Services, Summer 2007.
“Brand Strategy Needs More Left Brain Thinking.” Published by the Business Marketing Association, MarketSmart, January 2007
"Walking a Mile in their Shoes: Customer Experience Mapping," Published by the American Marketing Association, Marketing Management, with Gabriel Gelb, July-August 2006.
“Experience Mapping: Creating Advocates out of Patients and Physicians.” Published by the Society for Healthcare Strategy and Market Development, Spectrum, July-August 2006.
"Mapping the Patient Experience." Published by American Marketing Association, Marketing Health Services, Winter 2004.
"First Annual Benchmarking Survey of Oil and Gas Industry Marketing Professionals." Published by Gelb Consulting Group, August 2003.
"Third Annual Survey of U.S. Institutions Serving International Patients." Published by Gelb Consulting Group, March 2003.
"Going Online: The New Frontier in B2B Market Research." Published by Business Marketing Association, MarketSmart, January 2003.
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