Monitor your Brand’s Performance
A hallmark of strategic marketing and brand management is developing methods to track progress against goals. Our Brand Dashboard can help your organization monitor and distribute brand performance information. Also called a Customer Insights Dashboard, this online repository stores, searches, and displays market intelligence from any resource, including real-time survey data, other reports, interview transcripts, and even video clips. With each custom-developed system, marketing executives are able to determine the impact of brand initiatives from advertising campaigns to tracking brand equity over time.
Measures for tracking effectiveness may include:
- Brand awareness and familiarity
- Advertising recall
- Message recall
- Alignment of message with brand attributes
- Likelihood to recommend the brand
At higher levels, your Brand Dashboard can organize and relate brand performance data.
Brand performance measures may include:
- Utilization
- Market share
- Share of voice
- Share of mind
- Call center activity
- Web site visits
- Inquiries
Benefits of a Brand Dashboard:
- Real-time responses
- Escalation feature for “At-Risk” situations/customers for service recovery
- An unlimited number of responses for a minimal fee
- Customized to your needs
- Accessibility of results – anywhere, anytime
- Actionable results
