OTC:Audience shows us where we are going
By Steve Matthews This week, Houston will experience its biggest annual influx of visitors, with over 75,000 people expected to attend the 2011 Offshore Technology Conference. OTC starts today, and attendance and spending are always good gauges of the health of the industry. This week is set to be a record-breaker. Three days of dazzling [...]
Seismic Shift: Are Geologists at the forefront of the Big Crew Change?
By Steve Matthews Walking the aisles of the exhibition hall at this week’s American Association of Petroleum Geologists (AAPG) Annual Convention in Houston, I was struck by a couple of things about the attendees: considering the buoyant state of the industry, attendance in the hall seemed fairly light, and second: for a geologists’ show, not [...]
John McKeever Recognized in HBJ's "40 Under 40" List
One of Gelb’s own has been recognized in the Houston Business Journal’s “40 Under 40″ list. It is our pleasure to announce that John McKeever, president of Gelb Consulting Group, is one of 40 Houston leaders in this year’s list.
The Neglected Strategic Marketing Question
After going through several strategic marketing plans recently, it became clear that the hardest question to answer is also the most frequently overlooked. Strategic marketing planning often begins with a rigorous review of capabilities, market trends, and perhaps even market share data. But while the best segmentation scheme can enable incremental and/or accidental growth, it’s most [...]
Maximizing your shrinking budget
Given that money troubles, whether budget cuts or overspending, aren’t unique to the E&P world, we realize that such economic difficulties only make all of our jobs harder. We encourage each other and you to look to the practices of companies who are still going strong. How are they investing their money and in what way are they going about it?
For example, we’ve learned that 80% of those who have successfully introduced a new product gathered and used more market information. What kind of information are they gathering?
* Examine your global markets
* Understand your reputation
* Identify risks
* Gain early input from customers
* Plan and resource your market launch early
Highlights from Marketing in the Oilfield Conference
As a moderator and participant in this year’s Marketing in the Oilfield Conference by Gulf Publishing Company, I was very impressed with the turnout and quality of speakers. Over 150 attendees were on hand representing organizations from major oilfield service companies like Baker Hughes and Weatherford, to other marketing managers from companies like Pennwell, Alcoa, and Verizon Wireless. Quite an engaged group!
Marketing in the Oilfield Conference: KUHF’s Ed Mayberry Interviews Gulf Publishing CEO John Royall
With the Marketing in the Oilfield Conference less than two weeks away, the excitement and anticipation continues to build. KUHF’s Ed Mayberry discusses economy-friendly 2009 Marketing in the Oilfield Conference with Gulf Publishing CEO John Royall. Listen to the interview: http://tinyurl.com/KUHFgulf Marketing in the Oilfield Conference is set for August 13th at the Omni Houston [...]
Doing more with less
Key issue: Using online tools to maximize your marketing potential. The 2009 Marketing in the Oilfield Conference is next month and we’re thrilled be a part of it! So much so, that we’ve been listening to podcasts some of the speakers have already posted. Check out the latest podcast by Eric Johnson, VP of marketing [...]
Looking Good!
We’ll take any chance we can get to say great things about the great people we work with. We have the pleasure of working with Gulf Publishing and they recently revealed a new look for their World Oil Web site. Take a look for yourself at www.worldoil.com. Obviously, we’re fans.