The Power of Patients’ Stories
The Power of Patients’ Stories “Imagine having to run a successful business that requires the innovation of Apple, the commitment to safety of NASA, and the customer service of Ritz-Carlton. Furthermore, imagine that your mandate demands that you be a world-class educator, your work product holds life and death in the balance, and you are [...]
The new role of surveys in assessing damages in patent infringement cases
The New Role of Surveys in Assessing Damages in Patent Infringement Cases By: Gabriel Gelb Background: Federal courts are moving toward assessing damages in patent infringement cases with the (newer) key criterion of consumer demand generated by the patents at issue rather than the traditional Entire Market Value Rule (EMVR). Damages based on EMVR have [...]
The Journey to Develop a Master Brand
Last week the Business Marketers Association (BMA) – Houston Chapter luncheon treated members and non-members to “7+1+6=1 Strategic Market Plans and the Power of One Master Brand” featuring Robin Swanger, Director – Global Branding and Communications from Baker Hughes. Swanger spoke about the oil and gas industry giant’s journey to develop a master brand. To [...]
AMA Crystal Awards
Title: AMA Crystal Awards Location: Hyatt Regency Downtown Houston Link out: Click here Description: The Crystal Awards is AMA Houston’s premier event, honoring Houston’s best marketing work. Gelb is a finalist in the following categories. Qualitative Research Project- Mapping the Proton Therapy Patient Experience – MD Anderson Cancer Center Quantitative Research Project Global Brand Equity [...]
American Marketing Association Crystal Awards
Title: American Marketing Association Crystal AwardsLocation: Hyatt Regency Downtown HoustonLink out: Click hereDescription: The 25th Annual Crystal Awards is AMA Houston’s premier event, honoring Houston’s best marketing work. Gelb Consulting is a finalist in the following categories: Qualitative Research Project -Mapping the Proton Therapy Patient Experience – MD Anderson Cancer Center Quantitative Research Project – [...]
Do You Have a Billboard Problem
We’ve had several conversations recently that go something like this: Marketing Executive: Senior management is upset because they think we’re being outmarketed by the competition. Gelb Consultant: What causes them to think so? You are certainly spending a sizeable amount of marketing communications and physician relations. Marketing Executive: Well, the competition has a few TV [...]
Community Immunity Luncheon
Title: Community Immunity LuncheonLocation: The Junior League of HoustonLink out: Click hereDate: 2011-04-21 Recommend on Facebook Share on Linkedin Tweet about it
Community Immunity Spring Luncheon
Title: Community Immunity Spring LuncheonLocation: The Junior League of HoustonLink out: Click hereStart Time: 11:30 AMDate: 2011-04-21 Recommend on Facebook Share on Linkedin Tweet about it
It’s Amazing What We Get Away with in Healthcare
Over the course of many years of reviewing patient and physician experiences at healthcare organizations, I feel compelled to get on my “soap box” about some of the behaviors that we accept in healthcare that would otherwise stifle revenue growth in any other business. Here are a few examples of appalling behaviors: Referring physicians are [...]
Gelb affiliate Lisa Lashaway shares her exciting news
At Gelb, our affiliates include specialists in a variety of areas who often play vital roles in helping us best meet client needs. Lisa Lashaway is one of our trusted affiliates and has over 20 years of experience in strategic research and marketing. We typically reserve our blogs and articles for strategy-related content, but sometimes [...]