Gelb’s own, Alleen Mitchener recognized by the Houston AMA Chapter for AMA Volunteer of the Month
The NFL has Peyton Manning The NBA has Lebron James the MLB has Derek Jeter and Gelb Consulting has Alleen Mitchener! Strategic Marketing Analyst, Alleen Mitchener was recognized by the American Marketing Associations Houston chapter for AMA Volunteer of the Month. Alleen has been involved with the Houston Chapter for the past two years and [...]
What are you doing here?
We realize how important online traffic is (we just finished revamping our own site!) and have helped clients realize the value in this resource. One such opportunity was with the Duke University Health System (www.dukemedicine.org). Because the organization consists of a number of hospitals and clinical service lines, they managed a number of different Web sites. They enlisted our help to create a more consistent approach to their Web site design.
Our first step, and our suggestion to you, was to understand how users utilized the sites. We investigated this through Blitz User Testing, a process that involves one-on-one discussion with users as they engage with the site.
Have you taken a look at yourself lately – through someone else’s eyes?
Have you and your organization looked at your situation through your customers’ eyes? Have you placed yourself in their shoes and thought about how their experiences could be improved?
We recall a project with Texas Children’s Hospital during which we learned about expectant mothers’ anxiety. We took that knowledge and recommended tools the organization provide to reduce that anxiety – like a handout of questions OBs could share with their patients to ask of their prospective pediatricians. View more about TCH’s Maternity Center at http://www.texaschildrens.org/carecenters/maternity/default.aspx.
We challenge you to take a different perspective and approach to solve some of your organizations’ challenges!
The Journey Matters
Key issue: Health care marketing isn’t consumer marketing. Patients don’t choose their provider out of desire; it’s out of need. It is therefore important to consider the emotional and functional needs of patients at each step of their journey. A recent McKinsey study of over 20,000 consumers from around the world found that specific interactions, [...]
It doesn't get better than #1!
We’d like to congratulate one of our clients, M. D. Anderson, on a recent honor they were given by U. S. News and World Report. The annual survey examined America’s best hospitals and M. D. Anderson emerged as the best cancer hospital!
Making decisions about decisions
As an example, Gelb was a recent sponsor of a CanCareevent organization in Houston. Their volunteers are cancer survivors who offer emotional support to patients they’ve been specifically matched with based on a number of criteria. Perhaps such assistance could be the encouragement they need to take a more active role in their healthcare.
Linking opportunities like this to a specific need is just an example of how important it is to know your audience, especially its segments and how they differ. It is also a reminder to be familiar with your community partners and to take advantage of them whenever possible!
Dying to see the doctor: Waiting 23 days for your doctor’s appointment
It is critical to remember that patients’ experience starts with their first touchpoint with your company. Whether it’s via your company website, through a friend or by calling your office, extensive appointment waits make for a bad impression and experience overall. Manage your customers’ experience or your competition will.
Medical Tourism a Threat to Academic Medical Centers
The implications for marketers in medical tourism is clear – establish a meaningful value proposition. If your marketing strategy includes going after those who are seeking care outside of your service area, then you need to develop a strong value proposition to attract these patients. Convenience and cost are key. This segment of patients, albeit small, are shoppers. Case-based and transparent pricing are cost of entry items; medical expertise and academic qualifications are means to distinguish your service from others.
Growth in Declining Times
We’ve already touched on the turning economy, but how is growth in such times possible when everyone, businesses and individuals alike, is cutting back and cutting corners? We hear a lot these days about what we can do at home to live on a tighter budget, but what about at work?
Service is King in Turning Economy
Oilfield services companies continue layoffs to maintain profits.What is your company doing to safeguard itself during this economic crisis?
Over 10,000 professionals have been displaced in the past quarter from oilfield service company giants such as Schlumberger, Halliburton, and Baker Hughes…