A Texas-based technology firm had the capability to develop an electronic medical record system for use in individual physician offices. The organization was looking for the best opportunities to generate revenue through this new technology. Gelb Consulting identified the most attractive physician practice types and developed plans to penetrate those segments. Through our work, they were able to focus their efforts rather than selling a high volume product. This sales strategy paid off - the company was able to quickly secure contracts with Texas' most prestigious healthcare delivery systems.
