| A joint venture company had demonstrated its leadership in the upstream oil and gas industry in several disciplines. However, they operated under different company names. Executives sought to develop a brand strategy that successfully integrated the two companies both internally and from a market-perspective.
Gelb Consulting was hired as a trusted resource to provide the executive team with insights and a roadmap to develop the consolidated brand strategy. Our process included a brand audit, engaging their internal team and customers to determine what creates customer value, and a review of the competitive landscape.
Armed with information, we led executives through a series of workshops to help them define a clear direction. The result was an integrated brand with a promise that would resonate with the marketplace and create customer value beyond what the companies had previously delivered.
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