Completions Brand Equity
Measures oilfield brand familiarity, usage, image, reputation, overall satisfaction, performance on key buying factors and brand equity for major providers of perforating, packers, completions hardware, intelligent completions, multilaterals, and expendables.
Utilizes Gelb’s Brand Trust model for tracking results and making meaningful comparisons to the competition.
Question Areas include:
- Familiarity
- Quality
- Reputation
- Satisfaction
- Willingness to pay a price premium/discount
- Likelihood to recommend
Oilfield brands evaluated include Baker Oil Tools, BJ Services, Halliburton, Schlumberger, Smith, and Weatherford International.
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