Corporate Brand Equity

Going beyond our simple "brand strength" analyses, the Gulf Resarch reports provide a standard measure of corprate equity using our Brand Trust model. These reports have been used by leading oilfield product and service companies for the past several years. Armed with this trend data, marketers are able to make smart decisions about their current strengths and opportunities for improvement. Our work in this area is often cited in our subscribers' annual reports.

Question Areas include: 

·         Familiarity

·         Quality

·         Reputation

·         Satisfaction

·         Willingness to pay a price premium/discount

·         Likelihood to recommend

In 2010, we will be reporting on corporate brand equity for Baker Hughes, BJ Services, Cameron, FMC Technologies, Halliburton, National Oilwell Varco, Schlumberger and Weatherford International.

You can access pricing for this report here.

For more information on purchasing a Gulf Research Report, please contact John McKeever at (281) 759-3600 x1022.

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