Drill Bits Brand Equity
Measures oilfield brand familiarity, image, usage, satisfaction, performance on key buying factors and brand equity (ability to command a price premium) for major providers of drill bits.
Utilizes Gelb’s Brand Trust model for tracking results and making meaningful comparisons to the competition.
Question Areas include:
- Familiarity
- Quality
- Reputation
- Satisfaction
- Willingness to pay a price premium/discount
- Likelihood to recommend
Companies evaluated include Security DBS, Hughes Christensen, Smith, ReedHycalog, and Varel International.
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