Keeping employees satisfied helps lower the cost of employee turnover and improves productivity. An effective employee satisfaction measurement system identifies specific areas for improvement and helps facilitate organizational change.

Surveys can be conducted on a monthly, quarterly, or yearly basis in order to track information. By changing the questionnaire slightly over time, changes to company divisions or regions can be reflected in the research.

This research can be used to:

• Learn of employee's overall perceptions of general morale and culture
• Discover employee's perceptions of the change process
• Understand perceived strengths and areas for improvement
• Learn whether employees understand the enterprise's mission and strategy
• Compare results to other companies in similar industries