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20-May-09 11:00 AM CST

Creating Valuable Oilfield Websites

The ways your organization can create value may vary depending on how your customers utilize the resources you provide. Online resources are largely utilized by your customers and employees alike, especially so companies in the oil and gas industry with international and diverse audiences.

Meaningful, action-oriented conversations with Web site users about their online experience are critical for the successful development of your organization’s Web-based tools.

In response to the growing importance of oil and gas industry Web sites over the past decade, Gelb has developed a proprietary research technique called Blitz User Testing. This technique is so named because several users are concurrently interviewed in a single session while using the Web site(s) or prototype.

This provides marketers and web developers with immediate insights regarding their Web site and how it can be improved to enhance its value. In this paper we review the process of Blitz User Testing. By managing this key touchpoint, marketers can positively affect loyalty and the organization’s competitive edge.

Download a copy here: Creating Valuable Oilfield Websites

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