1011 HIGHWAY 6 SOUTH | SUITE 120 | HOUSTON, TX 77077
P +1 281.759.3600 F +1 281.759.3607
Is your brand building or eroding customer trust?
ARTICLE REQUEST
AND CONTACT FORM
21-May-09 10:00 AM CST
Understanding Customers Needs: Three Steps to Minimize Market Risk
Access a copy of John McKeever's presentation "Understanding Customers Needs: Three Steps to Minimize Market Risk," which he presented during the Society of Petroleum Engineers "Delivering and Using Emerging Technology to Make Money in E&P" workshop.
In it, McKeever discusses three things you need to know to minimize risk when launching a new product::
– Define strategic intent
– Elicit market feedback
– Assess market potential
To access the article, please click on Understanding Customers Needs: Three Steps to Minimize Market Risk.
To learn about how Gelb can help you keep more customers, contact John McKeever: jmckeever@gelbconsulting.com; 281-759-3600 x 1022
Rating: 0.00 / 5.00
-
0 ratings
•
del.icio.us
digg
facebook
E-mail this article to a friend (requires login).
For additional information on this Marketing Research article, please contact:
John McKeever
281.759.3600 x1022
Source: John McKeever
http://www.gelbconsulting.com
Related Documents:
Other Recent Articles:
- Using Market Research to Measure Campaign Effectiveness 30-Aug-10
- A trademark can't be valued as a brand 12-Jul-10
- Marketing Globally in the Oil and Gas Industry 7-Jun-10
- Linking Brand Equity to Market Valuation 3-Jun-10
- Gelb Consulting Wins Crystal Award 26-May-10
- John McKeever, President of Gelb Consulting, Recognized in Houston Business Journal’s Annual “40 under 40” List 20-Apr-10
- Make the Most of 15 Minutes at Oil & Gas Industry Trade Shows 23-Mar-10
- Experience mapping with MD Anderson Multidisciplinary 25-Feb-10
- Segmentation: The Foundation of Marketing Strategy 23-Feb-10
- Oilfield Customer Acquisition and Retention Systems 21-Feb-10
