Is your brand building or eroding customer trust?


ARTICLE REQUEST
AND CONTACT FORM





 
 

4-Aug-09 10:00 AM  CST  

Mapping the Patient Experience (Published in Healthcare Strategy Alert) 

Jim Macksood of the University of Michigan Health System and John McKeever engaged in a comprehensive experience mapping process involving patients of the University's Skin Cancer program. They share the strategies they utilized, their findings, and what ultimately constituted as an ideal patient experience for the program.

Please click here to read the article: Mapping the Patient Experience

  • Currently 5/5

Rating: 5.00 / 5.00  - Awesome!
1 ratings


Add to Favorites
E-mail To A Friend E-mail this article to a friend (requires login).

 

For additional information on this Experience Management article, please contact:

John McKeever
(281) 759-3600

Source: John McKeever

Related Documents:

 

Other Recent Articles:

Return to marketing strategy, strategic marketing, brand, experience management, patient experience, oilfield marketing, oil and gas, marketing management Articles Search