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Jim Macksood of the University of Michigan Health System and John McKeever engaged in a comprehensive experience mapping process involving patients of the University's Skin Cancer program. They share the strategies they utilized, their findings, and what ultimately constituted as an ideal patient experience for the program.
Please click here to read the article: Mapping the Patient Experience
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For additional information on this Experience Management article, please contact:
John McKeever
(281) 759-3600
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