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Marketing in the Era of Health Reform
Gelb Consulting Group and the American Association of Medical Colleges (AAMC), surveyed academic medical center marketing and communications executives in an effort to assess the state of organizational readiness for health reform. Despite numerous obstacles, the findings suggest marketing executives still have an opportunity to shape strategy in a post-reform era. These obstacles and opportunities are detailed within the article as well as examples from best-practice organizations.
Please click here to read the article: Marketing in the Era of Health Reform
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For additional information on this Marketing Strategy article, please contact:
John McKeever
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Tags: healthcare marketing heatlh reform marketing mckeever strategic marketing
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