Strategic Growth PlayBook Helps Organizations Make Tough Choices 

Often times, corporate marketing departments find themselves between the proverbial rock and a hard place when it comes to developing a strategic marketing plan and bringing it to fruition. While the desire to design a well-thought out strategic marketing plan exists, resource and time constraints curtail companies from putting their marketing efforts in the strategic framework needed to guide them in carrying out their plans thereby ensuring success.

Strategy is about resource allocation. Unfortunately in many organizations, "strategy" devolves into responding to the squeakiest wheel or the executive with the most political power. If you had only $100 to spend and 10 areas in which to spend it, merely allocating $10 across each area is not likely to give you the results for which you’re looking. Conversely, neither is putting all resources toward a pet initiative. Effective strategy development carefully examines all options and places priority on each for information-based decision making.