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Insights from University of Michigan Health System Experience Mapping Study
During a presentation at the Fourteenth National Forum on Customer Based Marketing Strategies held earlier in 2009 in Las Vegas, John McKeever, president of Gelb Consulting Group and Jim Macksood, associate director of brand strategy and communication at the University of Michigan Health System (UMHS), shared their insights about an experience mapping study conducted at UMHS.
Their insights were captured in an article featured in Strategic Health Care Marketing . To download a PDF copy, click on Insights from University of Michigan Health System Experience Mapping Study .
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For additional information on this Experience Management article, please contact:
John McKeever
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