1011 HIGHWAY 6 SOUTH | SUITE 120 | HOUSTON, TX 77077
P +1 281.759.3600 F +1 281.759.3607
Is your brand building or eroding customer trust?
ARTICLE REQUEST
AND CONTACT FORM
19-Feb-10 2:00 AM CST
Survey: Women in Energy Stereotyping
New figures released by Aquitude, reveal that stereotyping can have an implicit and highly
negative impact on the way businesses are run. Study findings are based on Gulf Research study presented at Women's Global Leadership Conference for Energy and Technology.
The objective of the study was to understand whether women face specific stereotyping in
careers in male‐dominated fields. The study asked women to discuss whether stereotyping had
impacted them personally. Respondents from a wide variety of roles and levels in the energy
industry took part.
69% of those surveyed revealed that they had experienced some kind of stereotyping as a
woman in a male-dominated culture.
Christina Ioannidis, CEO of Aquitude commented on the survey findings:
“This research has highlighted that stereotyping is a complex issue. A knee‐jerk reaction
by companies to offer Diversity or Sensitivity training is not enough.
We have learnt from the companies we work with that the number one activity which
needs to happen is to break gender stereotypes. This involves a concerted effort for
culture change so that individual values and differences are embraced across the
organisation.
Giving women and other minority groups a voice, a sense of appreciation for the
difference in perspective and the invaluable source of innovation that they inherently
bring to the table is a source of competitive advantage that needs to be harnessed in
today’s challenging economic climate”.
The research findings show that there are several types of stereotyping. These include people
making assumptions based on age, ambition, role and the differences between the way the
genders communicate.
Full survey results can be downloaded at
http://www.aquitude.com/wp‐content/uploads/2010/02/Aquitude‐Survey‐Results.pdf
negative impact on the way businesses are run. Study findings are based on Gulf Research study presented at Women's Global Leadership Conference for Energy and Technology.
The objective of the study was to understand whether women face specific stereotyping in
careers in male‐dominated fields. The study asked women to discuss whether stereotyping had
impacted them personally. Respondents from a wide variety of roles and levels in the energy
industry took part.
69% of those surveyed revealed that they had experienced some kind of stereotyping as a
woman in a male-dominated culture.
Christina Ioannidis, CEO of Aquitude commented on the survey findings:
“This research has highlighted that stereotyping is a complex issue. A knee‐jerk reaction
by companies to offer Diversity or Sensitivity training is not enough.
We have learnt from the companies we work with that the number one activity which
needs to happen is to break gender stereotypes. This involves a concerted effort for
culture change so that individual values and differences are embraced across the
organisation.
Giving women and other minority groups a voice, a sense of appreciation for the
difference in perspective and the invaluable source of innovation that they inherently
bring to the table is a source of competitive advantage that needs to be harnessed in
today’s challenging economic climate”.
The research findings show that there are several types of stereotyping. These include people
making assumptions based on age, ambition, role and the differences between the way the
genders communicate.
Full survey results can be downloaded at
http://www.aquitude.com/wp‐content/uploads/2010/02/Aquitude‐Survey‐Results.pdf
Gulf Research study findings at:link
Click a star to rate!
Rating: 0.00 / 5.00
-
0 ratings
•
del.icio.us
digg
facebook
E-mail this article to a friend (requires login).
For additional information on this Brand Strategy article, please contact:
John McKeever
281-759-3600 x1022
Source: Christina Ioannidis
http://www.aquitude.com
Related Documents:
Tags: employee enthusism energy marketing Gelb Gulf Research internal brand equity oil and gas
Other Recent Articles:
- Using Market Research to Measure Campaign Effectiveness 30-Aug-10
- A trademark can't be valued as a brand 12-Jul-10
- Marketing Globally in the Oil and Gas Industry 7-Jun-10
- Linking Brand Equity to Market Valuation 3-Jun-10
- Gelb Consulting Wins Crystal Award 26-May-10
- John McKeever, President of Gelb Consulting, Recognized in Houston Business Journal’s Annual “40 under 40” List 20-Apr-10
- Make the Most of 15 Minutes at Oil & Gas Industry Trade Shows 23-Mar-10
- Experience mapping with MD Anderson Multidisciplinary 25-Feb-10
- Segmentation: The Foundation of Marketing Strategy 23-Feb-10
- Oilfield Customer Acquisition and Retention Systems 21-Feb-10
