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Strategic Healthcare Communications Highlights Univ of Michigan
“Characterize a day in the life” of a patient is what Gelb Consulting Group set out to do in studying the experience of a skin cancer patient at the University of Michigan Health System in Ann Arbor. In mapping the patient’s journey, the Houston-based strategic marketing firm studied all the various interactions – or touchpoints – that the patient had with staff, the physical environment, and written communications.
Click here for a reprint of this article by Michele von Dambrowski
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For additional information on this Experience Management article, please contact:
John McKeever
281-759-3600 x1022
Source: Michele von Dambrowski
http://www.strategicheatlhcare
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Tags: evaluate brand performance experience management experience mapping Gelb McKeever University of Michigan
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