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Oilfield Commercialization Using Conjoint Analysis
Commercialization is the most expensive component of a go-to-market process. For the oilfield, conjoint analysis has become the "gold-standard" to determine trade-offs buyers and recommenders make when evaluating new technology and service offers. This article provides an overview of the technique and its applications in market segmentation, pricing strategy, and product feature optimization.
You can download here: Oilfield Commercialization Using Conjoint Analysis
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For additional information on this Go to Market article, please contact:
John Elmer
281-759-3600 x1020
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Tags: analysisdiscrete choice conjoint anlaysis go to market marketing strategy modeling new product development off trade
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