This technique develops better insights by eliciting in-depth feedback from patients, physicians, and other stakeholders. In addition, experience mapping research can be cost-effectively conducted using internal or external resources. There are a number of applications for this technique. For example, one of the nation’s top cancer centers has utilized findings from research using experience mapping to guide the strategy for its Web-based patient portal, as well as to develop an institution-wide program for patient education. Other applications include referral process management, outpatient scheduling, and hospital to physician communications.