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<pubDate>Wed, 08 Sep 2010 04:04:30 GMT</pubDate>
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			<category>Articles</category>
			<link>http://www.gelbconsulting.com/en/art/18/</link>
			<title>When Appearances Are Deceiving</title>
			<description>&lt;p style=&quot;margin: 0in 0in 0pt; line-height: 12.75pt&quot;&gt;&lt;em&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 8.5pt&quot;&gt;&lt;/strong&gt;&lt;/span&gt;&lt;strong&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;
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&lt;p style=&quot;margin: 0in 0in 0pt; line-height: 12.75pt&quot;&gt;&lt;span style=&quot;font-size: 9pt; font-family: 'Arial','sans-serif'&quot;&gt;Gabe and Betsy Gelb provide a fresh prospective on imitation not being a form of flattery, but&amp;nbsp;a business issue that organizations must defend&amp;nbsp;against.&amp;nbsp; When it involves the look and feel of a product or package, a concept known as trade dress, the repercussions can be serious.&amp;nbsp; &lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: 12.75pt&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: 12.75pt&quot;&gt;&lt;span style=&quot;font-size: 9pt; font-family: 'Arial','sans-serif'&quot;&gt;This article appeared in December 1, 2007, edition of the MIT Sloan Management Review/Wall Street Journal.&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: 12.75pt&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: 12.75pt&quot;&gt;&lt;span style=&quot;font-size: 9pt; font-family: 'Arial','sans-serif'&quot;&gt;Review the article in its entirety by following this link:&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: 12.75pt&quot;&gt;&lt;span style=&quot;font-size: 9pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;a href=&quot;http://sloanreview.mit.edu/business-insight/articles/2007/6/4967/when-appearances-are-deceiving/&quot;&gt;&lt;span style=&quot;color: #396e8e&quot;&gt;http://sloanreview.mit.edu/business-insight/articles/2007/6/4967/when-appearances-are-deceiving/&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
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&lt;br&gt;&lt;br&gt;1-Dec-08 11:00 AM
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			<itunes:subtitle>When Appearances Are Deceiving</itunes:subtitle>
			<itunes:summary>&lt;p style=&quot;margin: 0in 0in 0pt; line-height: 12.75pt&quot;&gt;&lt;em&gt;&lt;strong&gt;&lt;span style=&quot;font-size: 8.5pt&quot;&gt;&lt;/strong&gt;&lt;/span&gt;&lt;strong&gt;&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;
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&lt;p style=&quot;margin: 0in 0in 0pt; line-height: 12.75pt&quot;&gt;&lt;span style=&quot;font-size: 9pt; font-family: 'Arial','sans-serif'&quot;&gt;Gabe and Betsy Gelb provide a fresh prospective on imitation not being a form of flattery, but&amp;nbsp;a business issue that organizations must defend&amp;nbsp;against.&amp;nbsp; When it involves the look and feel of a product or package, a concept known as trade dress, the repercussions can be serious.&amp;nbsp; &lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: 12.75pt&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: 12.75pt&quot;&gt;&lt;span style=&quot;font-size: 9pt; font-family: 'Arial','sans-serif'&quot;&gt;This article appeared in December 1, 2007, edition of the MIT Sloan Management Review/Wall Street Journal.&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: 12.75pt&quot;&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: 12.75pt&quot;&gt;&lt;span style=&quot;font-size: 9pt; font-family: 'Arial','sans-serif'&quot;&gt;Review the article in its entirety by following this link:&lt;/span&gt;&lt;/p&gt;
&lt;p style=&quot;margin: 0in 0in 0pt; line-height: 12.75pt&quot;&gt;&lt;span style=&quot;font-size: 9pt; font-family: 'Arial','sans-serif'&quot;&gt;&lt;a href=&quot;http://sloanreview.mit.edu/business-insight/articles/2007/6/4967/when-appearances-are-deceiving/&quot;&gt;&lt;span style=&quot;color: #396e8e&quot;&gt;http://sloanreview.mit.edu/business-insight/articles/2007/6/4967/when-appearances-are-deceiving/&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;/p&gt;
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			<guid isPermaLink="false">http://www.gelbconsulting.com/en/art/18/</guid>
			<author>Gabe Gelb</author>
			<pubDate>Mon, 01 Dec 2008 17:00:00 GMT</pubDate>
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