Event Title:

2009 Marketing in the Oilfield Conference: Making an Impact in Challenging Times

Event Date/Time:

Start: 8/13/2009 8:30:00 AM
End: 8/13/2009 5:30:00 PM

Speaker:

John McKeever

Gelb Consulting Group

President

Location:

Omni Hotel

Pricing:

Before 13-Aug-09

Event Deadline:

08/13/2009 08:30

Event Notes:

How will I continue an effective marketing program with a reduced budget and smaller marketing team?
ROI, lead generation, integrated marketing… will I ever get it right?
How do I convince upper management that, in a down economy, marketing is more important than ever?

Want answers to these questions and more? This conference provides marketing and sales executives and professionals an opportunity to discuss the most important issues they face in their day-to-day work. For the first time, this one-day, in-depth conference will bring marketing executives and academia from all over the world to Houston, to provide their expertise on the issues that matter most to energy industry marketing professionals. Join us as esteemed speakers from StatoilHydro, GE, NOV, Northwestern University, London School of Business, Corporate Executive Board and more discuss critical marketing issues impacting the energy industry today.

Audience:
·         Senior and Executive Management
·         Business Development and Marketing Management
·         Technical Management in Marketing Roles
·         Academia

Event Comments:

Speaker Information:

John McKeever will lead a panel discussion with an All Star Marketing panel regarding "Doing More with Less" in the face of tough economic times.

Panelists:

Eric Johnson, Vice President of Marketing, SolArc

Ann Mathis, Director of Marketing, Baker Petrolite

Denise Patrick, Vice President Marketing and Creative Services, Pierpont Communications

John McKeever is the President of Gelb Consulting Group, Houston's premier strategic marketing firm. He has worked with major oilfield product and service companies to help create trusted brands, deliver exceptional experiences, and create winning commercialization strategies. He is also an adjunct professor of marketing at the University of Houston MBA program, teaching courses in marketing management and strategic brand management.

Contact Name:

Gwen Hood

Contact Phone:

Contact Fax:

Contact Email:

gwen.hood@gulfpub.com.com