CEOs, CFOs, CIOs and You: How to Build Credibility For a Seat At The Table on 19-Feb-10 7:30 AM

Fri, 19 Feb 2010 12:30:00 GMT

CEOs, CFOs, CIOs and You: How to Build Credibility For a Seat At The Table
Start Date: 19-Feb-10 7:30 AM
End Time: 19-Feb-10 10:30 AM
Event Details:

In today's economic environment, it's even more critical to demonstrate marketing's impact on organizational growth and the bottom line. To do so, marketers must learn how to reframe their conversations and build a business case that resonates with top executives.

This is an excellent workshop for those who are interested in:

Building the business case for marketing that resonates with your CEO
Developing specific programs that contribute to growth and the bottom line
Defining key metrics that demonstrate value throughout the organization

Gelb Consulting Group Inc. - Calendar Events

CEOs, CFOs, CIOs and You: How to Build Credibility For a Seat At The Table on 19-Feb-10 7:30 AM