Healthcare Marketing ROI, Customer-Based Marketing Strategies

John McKeever is the President of Gelb Consulting Group, a strategic marketing firm with a 45-year history of helping healthcare organizations grow revenues.  He works with academic medical centers and healthcare systems to build trusted brands, deliver exceptional experiences, and create winning marketing strategies.  John is a contributor to leading healthcare marketing publications such as Healthcare Strategy Alert, SHSMD Spectrum, and AMA Marketing Health Services and is a frequent speaker at national healthcare conferences.  He is an adjunct professor of marketing at the University of Houston C. T. Bauer College of Business, and a board member of The Immunization Partnership.