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Healthcare Marketing ROI, Customer-Based Marketing Strategies

Wednesday 14-Apr-10 8:30 AM to Friday 16-Apr-10 5:30 PM CDT

InterContinental Buckhead

Atlanta GA United States

Speaker John McKeever

Position: President
Company: Gelb Consulting Group

Event Description

Using Market Research to Measure Campaign Effectiveness

M.D. Anderson has successfully deployed a system of Web-based tools to monitor marketing efforts and demonstrate marketing’s contributions to demand generation. Through call center tracking, a customer insights search engine, decision profiling, and a marketing ROI tool, documented data show how these actions drive demand.
 
John McKeever and Cara Zorzi, Associate Director of Marketing at M.D. Anderson Cancer Center will present tools and techniques healthcare marketers can use to demonstrate results and adapt campaigns.
 
Conference brochure
 
 
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Healthcare Marketing ROI, Customer-Based Marketing Strategies

Wednesday 14-Apr-10 8:30 AM to Friday 16-Apr-10 5:30 PM CDT

Speaker John McKeever

Position: President
Company: Gelb Consulting Group

Biography

John McKeever is the President of Gelb Consulting Group, a strategic marketing firm with a 45-year history of helping healthcare organizations grow revenues.  He works with academic medical centers and healthcare systems to build trusted brands, deliver exceptional experiences, and create winning marketing strategies.  John is a contributor to leading healthcare marketing publications such as Healthcare Strategy Alert, SHSMD Spectrum, and AMA Marketing Health Services and is a frequent speaker at national healthcare conferences.  He is an adjunct professor of marketing at the University of Houston C. T. Bauer College of Business, and a board member of The Immunization Partnership. 

Healthcare Marketing ROI, Customer-Based Marketing Strategies

Wednesday 14-Apr-10 8:30 AM to Friday 16-Apr-10 5:30 PM CDT

InterContinental Buckhead

Atlanta GA United States

 


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