1011 HIGHWAY 6 SOUTH | SUITE 120 | HOUSTON, TX 77077
P +1 281.759.3600 F +1 281.759.3607
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CEOs, CFOs, CIOs and You: How to Build Credibility For a Seat At The Table
Friday 19-Feb-10 7:30 AM to 10:30 AM CST
Details for "CEOs, CFOs, CIOs and You: How to Build Credibility For a Seat At The Table"
In today's economic environment, it's even more critical to demonstrate marketing's impact on organizational growth and the bottom line. To do so, marketers must learn how to reframe their conversations and build a business case that resonates with top executives.
This is an excellent workshop for those who are interested in:
This is an excellent workshop for those who are interested in:
- Building the business case for marketing that resonates with your CEO
- Developing specific programs that contribute to growth and the bottom line
- Defining key metrics that demonstrate value throughout the organization
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