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Champions for Children Spring Luncheon

Thu, 25 Mar 2010 16:30:00 GMT

Champions for Children Spring Luncheon
Start Date: 25-Mar-10 11:30 AM
End Time: 25-Mar-10 1:30 PM
Location: The Junior League of Houston, Houston, TX 77027
Speaker: Dr. Paul Offit, Author

Event Details:

Join The Immunization Partnership as they honor Dr. Paul Offit for his work to support childhood immunization. John McKeever of Gelb Consulting Group and Dr. Lindy McGee are the events co-chairs. The event will be emceed by Dominique Sachse and include introductions by Honorary Chairman, Dr. Mark W. Kline, Physician-in-Chief for Texas Children's Hospital.

The Junior League of Houston

1811 Briar Oaks Lane

Houston, TX United States 77027

Healthcare Marketing ROI, Customer-Based Marketing Strategies

Wed, 14 Apr 2010 13:30:00 GMT

Healthcare Marketing ROI, Customer-Based Marketing Strategies
Start Date: 14-Apr-10 8:30 AM
End Time: 16-Apr-10 5:30 PM
Location: InterContinental Buckhead, Atlanta, GA
Speaker: John McKeever

Event Details:

Using Market Research to Measure Campaign Effectiveness

M.D. Anderson has successfully deployed a system of Web-based tools to monitor marketing efforts and demonstrate marketing’s contributions to demand generation. Through call center tracking, a customer insights search engine, decision profiling, and a marketing ROI tool, documented data show how these actions drive demand.

John McKeever and Cara Zorzi, Associate Director of Marketing at M.D. Anderson Cancer Center will present tools and techniques healthcare marketers can use to demonstrate results and adapt campaigns.

Conference brochure

InterContinental Buckhead

National Cancer Institutes Annual Conference

Thu, 29 Apr 2010 13:30:00 GMT

National Cancer Institutes Annual Conference
Start Date: 29-Apr-10 8:30 AM
End Time: 2-May-10 5:30 PM
Event Details:

National Cancer Institute Public Affairs and Marketing Network (PAN) and National Association of Cancer Center Development Officers (NACCDO) presents its annual meeting held over the course of 4 days in Tampa, FL.

Gelb will share findings from a benchmarking study conducted for the marketing session.

Session description:

Internal Communications…Connections…Morale…Development…Problem Solving – these are all potential goals for a good Intranet. Our panelists will tell you how they built Intranets for and with employees. They’ll also share the metrics to prove it works. (Marketing)

Presenters:
Mary Ann Short, Karmanos Cancer Center
John McKeever, Gelb Consulting Group

Our second annual Public Affairs and Marketing benchmarking study will provide you with the inside information you crave as you begin your planning and budgeting. This year's survey will be compared to last year's and will also dive deeper into several other key areas of interest.

Camp Quality 7th Annual Golf Tournament

Mon, 10 May 2010 15:30:00 GMT

Camp Quality 7th Annual Golf Tournament
Start Date: 10-May-10 10:30 AM
End Time: 10-May-10 5:30 PM
Event Details:

Camp Quality’s 7th Annual Charity Golf Tournament will be held at The Club at Falcon Point on Monday May 10th 2010.

Help us fund our camp and come see one Houston’s most challenging private country clubs. Advertising sponsorships available!

Format: Four Person String Scramble Entry

Fee: $100 per person $400 per team

Includes: Cart, Guest Fees, Range Balls, Lunch, Prizes, Trophies, & contest Holes including Pinehurst vacation for hole in one!

Experience mapping with MD Anderson Multidisciplinary

John McKeever — Thu, 25 Feb 2010 16:00:00 GMT

The Multidisciplinary Prostate Care Clinic at M. D. Anderson highlights Gelb's work with experience mapping to take action on patients' functional and emotional needs.

Review the article here.

25-Feb-10 10:00 AM

Segmentation: The Foundation of Marketing Strategy

John McKeever — Tue, 23 Feb 2010 13:00:00 GMT

One purpose of marketing is to identify customers’ needs and consequently determine the best way to meet those needs. However, it is nearly impossible for organizations to satisfy every customer’s unique needs. Instead, it is more efficient to allocate resources to target specific groups of customers. Because customers’ needs vary, marketers must identify common needs within similar groups of customers and recognize distinctive needs between different groups of customers. This understanding of the market is the basis for Gelb’s Growth PlayBook.

In this article, we outline research techniques for effective market segmentation.

23-Feb-10 7:00 AM

Oilfield Customer Acquisition and Retention Systems

John McKeever — Mon, 22 Feb 2010 03:00:00 GMT

Marketing organizations can demonstrate value in customer acquisition and retention using CRM systems like Salesforce.com. This article outlines Gelb's approach to needs assessment, configuration and long-term implementation.

21-Feb-10 9:00 PM

Strategic Healthcare Communications Highlights Univ of Michigan

John McKeever — Sun, 21 Feb 2010 18:00:00 GMT

“Characterize a day in the life” of a patient is what Gelb Consulting Group set out to do in studying the experience of a skin cancer patient at the University of Michigan Health System in Ann Arbor. In mapping the patient’s journey, the Houston-based strategic marketing firm studied all the various interactions – or touchpoints – that the patient had with staff, the physical environment, and written communications.

Click here for a reprint of this article by Michele von Dambrowski

21-Feb-10 12:00 PM

Survey: Women in Energy Have Experienced Stereotyping at Work

John McKeever — Fri, 19 Feb 2010 08:00:00 GMT

New figures released by Aquitude, reveal that stereotyping can have an implicit and highly
negative impact on the way businesses are run.   Study findings are based on Gulf Research study presented at Women's Global Leadership Conference for Energy and Technology.

The objective of the study was to understand whether women face specific stereotyping in
careers in male‐dominated fields. The study asked women to discuss whether stereotyping had
impacted them personally. Respondents from a wide variety of roles and levels in the energy
industry took part.

69% of those surveyed revealed that they had experienced some kind of stereotyping as a
woman in a male-dominated culture.

Christina Ioannidis, CEO of Aquitude commented on the survey findings:

“This research has highlighted that stereotyping is a complex issue. A knee‐jerk reaction
by companies to offer Diversity or Sensitivity training is not enough.

We have learnt from the companies we work with that the number one activity which
needs to happen is to break gender stereotypes. This involves a concerted effort for
culture change so that individual values and differences are embraced across the
organisation.

Giving women and other minority groups a voice, a sense of appreciation for the
difference in perspective and the invaluable source of innovation that they inherently
bring to the table is a source of competitive advantage that needs to be harnessed in
today’s challenging economic climate”.

The research findings show that there are several types of stereotyping. These include people
making assumptions based on age, ambition, role and the differences between the way the
genders communicate.

Full survey results can be downloaded at
http://www.aquitude.com/wp‐content/uploads/2010/02/Aquitude‐Survey‐Results.pdf

19-Feb-10 2:00 AM

Achieving Performance Excellence Through Transparency

John McKeever — Thu, 07 Jan 2010 17:15:00 GMT

In the recent push by healthcare organizations to improve their performance, there has been a tremendous and necessary focus on external customers, whether they are patients or referring physicians. In the process, complex, service-oriented industries such as healthcare risk
overlooking the needs of internal customers —the clinical departments that depend on support areas to deliver the customer experience. Effective experience management recognizes the contributions of departments such as planning and strategic support, human resources, and IT to the effectiveness of those with customer-facing roles.

This article, written by Caryn Esten and John McKeever, showcases the lessons learned in deploying a performance excellence dashboard at Froedtert & Community Health.

To view the full article, please download it here.

7-Jan-10 11:15 AM

Insights from University of Michigan Health System Experience Mapping Study

John McKeever — Fri, 18 Dec 2009 18:00:00 GMT

During a presentation at the Fourteenth National Forum on Customer Based Marketing Strategies held earlier in 2009 in Las Vegas, John McKeever, president of Gelb Consulting Group and Jim Macksood, associate director of brand strategy and communication at the University of Michigan Health System (UMHS), shared their insights about an experience mapping study conducted at UMHS.

Their insights were captured in an article featured in Strategic Health Care Marketing . To download a PDF copy, click on Insights from University of Michigan Health System Experience Mapping Study .

18-Dec-09 12:00 PM

Strategic Growth PlayBook Helps Organizations Make Tough Choices

John McKeever — Tue, 01 Dec 2009 14:00:00 GMT

Often times, corporate marketing departments find themselves between the proverbial rock and a hard place when it comes to developing a strategic marketing plan and bringing it to fruition. While the desire to design a well-thought out strategic marketing plan exists, resource and time constraints curtail companies from putting their marketing efforts in the strategic framework needed to guide them in carrying out their plans thereby ensuring success.

Strategy is about resource allocation. Unfortunately in many organizations, "strategy" devolves into responding to the squeakiest wheel or the executive with the most political power. If you had only $100 to spend and 10 areas in which to spend it, merely allocating $10 across each area is not likely to give you the results for which you’re looking. Conversely, neither is putting all resources toward a pet initiative. Effective strategy development carefully examines all options and places priority on each for information-based decision making.

Absence of a strategic marketing plan does not equate failure, but practically guarantees problems, missteps and duplicate work. Our framework was developed based on best practices, but with specific industry needs in mind. Gelb’s ultimate goal is to provide our clients with a customized framework and tools to repeat the strategic marketing planning process on their own for subsequent initiatives.

Click here to read our white paper: link

1-Dec-09 8:00 AM

Marketing in the Era of Health Reform

John McKeever — Wed, 11 Nov 2009 14:00:00 GMT

Gelb Consulting Group and the American Association of Medical Colleges (AAMC), surveyed academic medical center marketing and communications executives in an effort to assess the state of organizational readiness for health reform. Despite numerous obstacles, the findings suggest marketing executives still have an opportunity to shape strategy in a post-reform era. These obstacles and opportunities are detailed within the article as well as examples from best-practice organizations.

Please click here to read the article: Marketing in the Era of Health Reform

11-Nov-09 8:00 AM

Mapping the Patient Experience (Published in Healthcare Strategy Alert)

John McKeever — Tue, 04 Aug 2009 15:00:00 GMT

Jim Macksood of the University of Michigan Health System and John McKeever engaged in a comprehensive experience mapping process involving patients of the University's Skin Cancer program. They share the strategies they utilized, their findings, and what ultimately constituted as an ideal patient experience for the program.

Please click here to read the article: Mapping the Patient Experience

4-Aug-09 10:00 AM

Oilfield Brand Evaluations Available

noemail@gelbconsulting.com — Fri, 15 Jan 2010 12:00:00 GMT

Celebrating 8 years of successfully bringing valued marketing research to the energy industry, Gulf Research has published brand equity results for over 20 major upstream product and service companies. Brand performance measures are available instantly through an online brand equity dashboard. Our brand equity measurement methods have become the standard to monitor marketing performance, says John McKeever, President of Gelb Consulting Group (Gulf Research is a joint venture between Gelb and Gulf Publishing Company). Our new brand equity dashboard provides subscribers with instant access to responses from hundreds of decision makers. This is a key benefit for subscribers who need to examine differences in geomarket performance. The brand equity model utilized by Gulf Research is based on the best practices reviewed and adapted for use by the energy industry. This model examines the familiarity, value, differentiation, satisfaction and, ultimately, the trust placed in...

Gelb Congratulates M. D. Anderson Cancer Center

noemail@gelbconsulting.com — Fri, 17 Jul 2009 18:00:00 GMT

M. D. Anderson Named as U. S. News & World Report Top Cancer Hospital

Gelb Consulting Group commends M. D. Anderson Cancer Center for their recent honors by U. S. News & World Report. They were ranked as America’s best hospital in the specialty category of cancer. M. D. Anderson ranked in several other specialty categories including:

No. 2 in Ear, Nose & Throat
No. 12 in Gynecology
No. 23 in Digestive Disorders
No. 41 in Diabetes & Endocrine Disorder

This year a total of 4, 861 hospitals were evaluated by U. S. News & World Report to make their selections. Strenuous criteria guided the survey’s results including reputation, death rate, patient safety, and care-related factors.

In addition to these accolades, M. D. Anderson’s Children’s Cancer Hospital was ranked as the No. 13 pediatric hospital in the nation by a separate U. S. News & World Report survey published in June.

Gelb is honored to work with M. D. Anderson on a variety of different kinds of projects including Strategic Marketing Planning, Brand Management, Experience Management, and Dashboards.

U. S. News & World Report’s ranks America’s best hospitals on an annual basis in their publication. 2009 Results in their entirety can be located by visiting http://health.usnews.com/health/best-hospitals.

Gulf Research Releases Results of Oilfield Service Company Brand Studies

noemail@gelbconsulting.com — Thu, 30 Apr 2009 14:00:00 GMT

Press Release Immediate Release (Houston – April 30, 2009) – Gulf Research, the oilfield’s largest resource for marketing intelligence, announced the results of its 2008 brand equity studies. Drawing from a research panel of over 63,000 oilfield engineers, Gulf Research conducted brand equity evaluations of the largest global oilfield service companies for each of several technical disciplines to determine customer loyalty, ability to command price premiums and customer satisfaction. Since 2002, oilfield service companies have been using Gulf Research marketing, technology and brand studies to guide and measure their strategic efforts. Conclusions of the studies include: The completions services area needs a boost to build global familiarity with key brands. Companies measured included Baker Atlas (BHI), Baker Oil Tools (BHI), BJ Services (BJS),...

Houston Area Immunization Partnership to Hold Press Conference Urging Parents of 7th Graders to Take Kids for Newly Required Vaccinations

noemail@gelbconsulting.com — Mon, 20 Apr 2009 18:00:00 GMT

April 22, 10:00 a.m. at The Health Museum

HOUSTON (April 20, 2009) -Three new vaccines are required for 337,000 Texas students, including 73,923 Harris County students, entering seventh grade. Students must be up to date on their vaccines prior to enrolling for the 2009-2010 school year. To avoid busy doctors’ schedules and a potential late school start, it is imperative parents contact their child’s physician as soon as possible.

Speakers at the press conference will discuss the new requirements by the Texas Department of State Health Services, the possible consequences if our children do not get immunized, and the overall benefits of immunization.

Anna C. Dragsbaek, J.D., executive director of the Houston Area Immunization Partnership, will also share the details of a public awareness campaign.

When: Wednesday, April 22, 2009, 10:00 a.m.
Immediately following the press conference will be the premiere of “Immunize the Freaks of Nature”, a theatrical production by Interactive Theater to educate middle school students about immunization. The play, based on a carnival sideshow, explores the diseases that are prevented by immunization as well as the science and benefits of immunization.

Where: The Health Museum - 1515 Hermann Drive, Houston, TX 77004

Who:
- Harris County Judge Ed Emmett
- Jack Sims, Texas Department of State Health Services
- Dr. Amy Middleman, Adolescent Medicine, Baylor College of Medicine
- Patsy Schanbaum, mother of a child with meningitis
- Anna C. Dragsbaek, J.D., Executive Director, Houston Area Immunization Partnership

###

Gelb Applauds University of Houston

noemail@gelbconsulting.com — Wed, 01 Apr 2009 15:00:00 GMT

C. T. Bauer College of Business Named to the Princeton Review's
"Student Opinion Honors for Business Schools"

Gelb Consulting Group is pleased to share that the University of Houston’s C. T. Bauer College of Business was one of 15 MBA programs named to the Princetion Review’s “Student Honors for Business Schools” in the General Management category. Having three University of Houston – C. T. Bauer College of Business (Bauer) alumni as members of the firm gives Gelb much to boast.
Bauer’s increasing recognitions for having an excellent MBA program further reaffirms Gelb’s belief in hiring and retaining sharp, talented people including John Elmer, John McKeever and Ana Mena Rodarte, who are all Bauer alumni.

Gelb CEO, John Elmer graduated from Bauer with an MBA in marketing in 1984. Elmer also served as an adjunct faculty member at Bauer from 1989 to 1993. In addition to his role as Gelb CEO, Elmer manages the firm’s oil and gas consulting practice and is currently working as chief marketing officer for Houston-based Ingrain, an oilfield technology company that started up in 2007.

John McKeever, president of Gelb, received an MBA and a graduate certificate in conflict resolution from Bauer in 1998. Also, since 2002, McKeever has been an adjunct professor of marketing for Bauer’s MBA program teaching courses in marketing management and strategic brand management.

More recently, Ana Mena Rodarte, also a Bauer MBA graduate was hired to join the Gelb team.

The Princetion Review’s “Student Honors for Business Schools” list appears in the April 2009 issue of Entrepreneur. The list consists of schools who received the highesst evaluation from their MBA students for their career preparation. To read more about this recognition, please visit: http://www.bauer.uh.edu/news-center/ticker/2009/mar/princeton-review.asp.

Better Access to High-Performance Computing Could Increase Oil and Gas Production, Reports Microsoft/Gelb Survey

noemail@gelbconsulting.com — Sat, 07 Mar 2009 22:00:00 GMT

HOUSTON, March 7 (PRNewswire-FirstCall) -- Empowering geoscientists with more deskside high-performance computing power could increase oil and gas production overall, reports a new survey released today by Microsoft Corp. (Nasdaq: MSFT) at the Microsoft(R) 2007 Global Energy Forum. (Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO) The Microsoft High-Performance Computing Oil and Gas Industry Survey 2007, sponsored by Microsoft and conducted by Houston-based Gelb Consulting Group Inc., shows a trend toward geoscientists in the oil and gas industry taking more personal control of their technical computing environments. Clearly, this research shows that oil and gas experts know the impact their work has on their companies' success, said Craig Hodges, director of the U.S. Energy Industry Unit at Microsoft. They appreciate having computing power at their fingertips and also require smoother integration with the applications they use in analyzing and reporting the...

New Website and Offices for Gelb

noemail@gelbconsulting.com — Wed, 10 Dec 2008 14:00:00 GMT

Gelb Consulting Group is pleased to announce that they have launched a new website and opened a new headquarters office in Houston. As 2008 draws to a close, the strategic marketing firm has much to celebrate and look forward to in the New Year. New Gelb Website The website showcases Gelb’s new brand identity and offers visitors several exciting new features to keep their pulse on the latest marketing hot topics by signing up to receive white papers and up to the moment RSS feeds about Gelb. Visitors have the option of signing up to automatically receive the latest Gelb white papers or simply download them online. The Gelb website currently offers access to the following articles: -Experience Mapping - Growing by Understanding -Constructing a Better Brand Published in Marketing Health Services -Getting a Price Premium is More than Just Supply and Demand -When Appearances Are Deceiving In addition, the website features a calendar listing upcoming Gelb seminars, lunches,...

Gelb Team

Tue, 09 Mar 2010 21:05:24 GMT

We realize that you aren’t faced with strategic marketing challenges every day, so we’ve built a team of experts in areas of research, strategy and technology. Our professionals support your team and provide a game plan. We customize our process to meet your needs and provide you with the extra help needed to execute the right plan, the right way. Our researchers, strategists and technologists guide our clients through developing market insights, planning winning strategies, and demonstrating results. Working with us, you will get a clearer picture of your market, develop consensus-based plans that are more effective, and efficiently demonstrate your input on revenues. Senior Management Our management team has decades of experience working with clients in a variety of industries. When you hire Gelb, our principals and directors remain engaged in the process. John Elmer Chief Executive Officer John McKeever President Christopher Levy Director of...

Industries Served

Tue, 09 Mar 2010 21:03:06 GMT

Marketing is a process, not just a department. Our expertise in strategic marketing can apply to almost all industries. At Gelb, we have chosen to focus on those industries that are complex by their nature such as from technically-oriented products to experiential marketing. To succeed, you need more than just a marketing research report, a great action planning workshop or implementation oversight – you need a potential combination of these to grow quickly and smarter than your competition. You need a strategic marketing firm. And Gelb is that firm. If you had an unlimited budget, it wouldn’t matter much where you put your marketing resources. But do you have constraints. And executives have exceptions of you and your marketing team’s performance. With over 45 years of experience in complex industries, Gelb is best positioned to help you to help you overcome strategic marketing challenges and take advantage of new opportunities. To help you, Gelb merges...

Careers

Tue, 09 Mar 2010 20:55:13 GMT

Gelb aims to become Houston’s premier strategic marketing firm. We are always looking for the best and brightest to support our research, strategy, and technology areas.

Our clients are major corporations located in Houston and around the world from industries including oil and gas, healthcare, and professional services. Gelb supports its diverse staff by ensuring each team member has the tool set he/she needs to do their job to the best of their ability.

Each employee at Gelb is encouraged to continue their professional education once on board and become members in local professional affiliations in efforts to add value to an already well organized team. Each of our full-time employees receives benefits including paid vacation, 401K, and health and dental insurance.

Director of Client Services
We are currently seeking experienced sales professionals to support our growing firm. Those with a passion and experience selling professional services should send cover letter and resume to John McKeever, President, at jmckeever@gelbconsulting.com. No phone calls, please.

About Gelb

Tue, 09 Mar 2010 20:53:05 GMT

Ultimately, we want marketing decision-makers to think of us as their trusted advisors. We’ve played that role dutifully for our current clients. We’re the people they call in the most trying situations because they know we can deliver. We listen, think and respond. Gelb differs from other firms in a few significant ways: First, we’ve been around for more than 45 years. That’s quite an accomplishment for a small business founded in Houston, Texas. We believe our longevity stems from our ability to consistently anticipate and meet our clients’ needs. We are client-driven, having expanded our scope of services over our history as the role of the marketing function as evolved. We value every client relationship which is demonstrated by the length of each. Second, we have successfully integrated marketing research, marketing strategy, and marketing effectiveness measurement. Most are able to execute one of those, but all not all three. Our teams are...

Create Winning Marketing Strategies

Tue, 09 Mar 2010 20:29:42 GMT

Strategic marketing planning is the process by which organizations identify and prioritize market opportunities to meet business objectives. Gelb's process maximizes the value of your existing information to describe market segments and identify potential knowledge gaps. By creating market segment profiles, we then lead your team through a series of exercises to prioritize them based on your business strengths and the attractiveness of each segment. We call this a Growth PlayBook. This information-based discipline provides executives with the guidance to allocate resources most effectively. We lead teams to develop specific action plans using elements of the marketing mix (product, delivery, promotion, and pricing) to seize market opportunities. Working with our partners, we can build a team of specialists to shape your sales, marketing, and product development programs. Through interim Chief Marketing Officer support, we provide on-site stewardship of your programs. ...

Trademark and Trade Dress Expert Witness

Tue, 09 Mar 2010 20:27:25 GMT

Specializing in IP and market analysis If you're an attorney faced with trademark infringement issues. . .. or a need to limit damages. . .or defending against a libel and slander allegation, Gelb has been there (among other places). The firm's two expert witnesses—Gabriel Gelb and Betsy D. Gelb, Ph.D.—have assisted attorneys in 26 states on both the plaintiff and defendant sides. Gabe Gelb's track record extends over a 20-year period, highlighted by acting as a witness in the precedent-setting trade dress case, Two Pesos v. Taco Cabana case that ultimately reached the U. S. Supreme Court. Betsy Gelb, Ph.D., a marketing professor at the C. T. Bauer College of Business, University of Houston, has an extensive background in healthcare and advertising cases. She founded the University's Institute for Healthcare Marketing. Gelb's 16 professionals conducting research-based consulting, nationally and internationally, supports our expert witnesses with well-executed...

Well-Executed Marketing Research

Tue, 09 Mar 2010 20:25:57 GMT

Gelb provides a full suite of advanced marketing research services which serve as the core to our thoughtful, strategic recommendations. As our processes indicate, an effective marketing strategy cannot be developed without well-executed market research. Our professionals include expert moderators, skilled interviewers, statisticians, and excellent project managers to fulfill your marketing research needs. Some of our most frequently utilized techniques and tools: Qualitative Advertising/copy testing Customer Advisory Board Customer Experience Mapping Customer Needs Assessments Document Testing Empathic Design Interviews Lead User Voice of the Customer Website Testing Quantitative Awareness, Attitude and Usage Surveys Brand Equity Analysis Concept Testing Conjoint Analysis Customer Value Analysis Discrete Choice Modeling Legal Surveys Market Segmentation Maximum Difference Scaling Dashboards Brand Dashboard Customer Experience Dashboard Salesforce.com...

Effectively Launch New Products

Tue, 09 Mar 2010 20:22:16 GMT

Bringing products to market is the most expensive activity of the product development process. Successful launches of new products and services have clear financial benefits, but also support your organization overall in delivering value to customers. The process of commercialization is often complex as there are internal pressures to make something happen. The temptation is to rush to market, rather than develop the right strategy. Companies who fail to plan, plan to fail. By using our DRIVE process to new product development, you'll have a head start on the market's needs. Our approach to helping clients bring products and services to market builds on the same philosophy of understanding customer needs and market dynamics. We begin by helping our clients define their concept in customer-centric terms (e.g., focusing on benefits as well as features). These concepts are then evaluated by decision-makers and industry experts to help guide refinements for greater market acceptance,...

Deliver Exceptional Customer Experiences

Tue, 09 Mar 2010 20:13:51 GMT

The experiences your organization delivers represent some of the best opportunities to create customer loyalty. An exceptional experience typically includes a service component and resonates so strongly with your customers that it causes them to recommend you to friends and family members. There are many interactions your organization (and brand) has with prospects and customers. These interactions take place through a variety of channels, commonly known as touchpoints. Managing the customer experience is often difficult because of the variety of touchpoints or variability in this service experience. To help marketing and operations managers, Gelb has developed an experienced-based framework to organize customer insights and prioritize opportunities for improving customer loyalty. The final deliverable is a framework that contains the current and ideal customer experience. Marketing, operations and service improvement teams use this framework to orient the entire organization toward...

Gelb Consulting Group, Strategic Marketing for Business Growth

Tue, 09 Mar 2010 20:10:31 GMT

Are you feeling pressure to grow revenues? Since 1965, Gelb Consulting Group has worked with organizations to understand their markets, create winning strategies, deploy marketing resources and monitor successes. We offer strategic marketing solutions in the following areas: Strategic marketing planning Building trusted brands Delivering exceptional customer experiences Bringing new products to market New product development Brand protection We specialize in helping organizations in complex and service-oriented industries reach their potential. Check out Gelb's blog: Growing Smarter Download Gelb's capabilities Brochure Celebrating 45 Years of Client Success

Lorem ipsum survey

noemail@gelbconsulting.com — Mon, 14 Jul 2008 21:59:19 GMT

Objectives:

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Release Date: 14-Jul-08 4:59 PM
Expiration Date: 14-Oct-08 4:59 PM

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Ingrain CMO describes marketing metrics

Thu, 11 Mar 2010 06:52:48 GMT

John Elmer illustrates how Ingrain uses dashboards through salesforce.com to demonstrate marketing's role in driving sales.

EVent Registration Staffed by Gelb

Thu, 11 Mar 2010 06:52:48 GMT

Alleen Mitchener and Ana Mena Rodarte check in AMA attendees.

Presenters and Past AMA Presidents

Thu, 11 Mar 2010 06:52:48 GMT

Penny Todd, John Elmer and Sherri Scott (all past AMA Presidents) and Vikas Mittal pose at January luncheon.

AMA Crystal Awards Winner for Gelb and MD Anderson

Thu, 11 Mar 2010 06:52:48 GMT

One of our displays for the quantiative research award winner.

Gelb at AMA Energy SIG event

Thu, 11 Mar 2010 06:52:48 GMT

John McKeever, Clare Mawson, and Chris Levy catching up during a break at the AMA Energy SIG.

Gelb Energy SIG Exhibit

Thu, 11 Mar 2010 06:52:48 GMT

Alleen Mitchener staffing the Gelb exhibit which highlights our processes for new product commercialization and building brand trust.

AMA Energy/Interactive SIG

Thu, 11 Mar 2010 06:52:48 GMT

Ana Mena Rodarte, Clare Mawson, and Chris Levy solving marketing challenges at the AMA Houston Energy SIG.

Proud Gelb Client

Thu, 11 Mar 2010 06:52:48 GMT

Alicia Jansen displays Gelb Crystal Award for work done in optimizing marketing communications.

Gelb Team at AMA Crystal Awards

Thu, 11 Mar 2010 06:52:48 GMT

Clare Mawson, Alleen Mitchener, and Chris Levy at AMA Crystal Awards

Gelb's Hospitality Station at CanCare Golf Event

Thu, 11 Mar 2010 06:52:48 GMT

Ana Mena Rodarte and Alleen Mitchener staff the cooling station.

Lorem ipsum

2008-07-14T21:59:18Z

Instructor: Instructor

Lorem ipsum

Gelb Consulting Group Inc. RSS Feed

Champions for Children Spring Luncheon

Healthcare Marketing ROI, Customer-Based Marketing Strategies

National Cancer Institutes Annual Conference

Camp Quality 7th Annual Golf Tournament

Experience mapping with MD Anderson Multidisciplinary

Segmentation: The Foundation of Marketing Strategy

Oilfield Customer Acquisition and Retention Systems

Strategic Healthcare Communications Highlights Univ of Michigan

Survey: Women in Energy Have Experienced Stereotyping at Work

Achieving Performance Excellence Through Transparency

Insights from University of Michigan Health System Experience Mapping Study

Strategic Growth PlayBook Helps Organizations Make Tough Choices

Marketing in the Era of Health Reform

Mapping the Patient Experience (Published in Healthcare Strategy Alert)

Oilfield Brand Evaluations Available

Gelb Congratulates M. D. Anderson Cancer Center

Gulf Research Releases Results of Oilfield Service Company Brand Studies

Houston Area Immunization Partnership to Hold Press Conference Urging Parents of 7th Graders to Take Kids for Newly Required Vaccinations

Gelb Applauds University of Houston

C. T. Bauer College of Business Named to the Princeton Review's "Student Opinion Honors for Business Schools"

Better Access to High-Performance Computing Could Increase Oil and Gas Production, Reports Microsoft/Gelb Survey

New Website and Offices for Gelb

Gelb Team

Industries Served

Careers

About Gelb

Create Winning Marketing Strategies

Trademark and Trade Dress Expert Witness

Well-Executed Marketing Research

Effectively Launch New Products

Deliver Exceptional Customer Experiences

Gelb Consulting Group, Strategic Marketing for Business Growth

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Ingrain CMO describes marketing metrics

EVent Registration Staffed by Gelb

Presenters and Past AMA Presidents

AMA Crystal Awards Winner for Gelb and MD Anderson

Gelb at AMA Energy SIG event

Gelb Energy SIG Exhibit

AMA Energy/Interactive SIG

Proud Gelb Client

Gelb Team at AMA Crystal Awards

Gelb's Hospitality Station at CanCare Golf Event

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C. T. Bauer College of Business Named to the Princeton Review's
"Student Opinion Honors for Business Schools"