Expert Witness

Specializing in IP and market analysis
If you're an attorney faced with trademark infringement issues. . .. or a need to limit damages. . .or defending against a libel and slander allegation, Gelb has been there (among other places).

The firm's two expert witnesses—Gabriel Gelb and Betsy D. Gelb, Ph.D.—have assisted attorneys in 26 states on both the plaintiff and defendant sides.

Gabe Gelb's track record extends over a 20-year period, highlighted by acting as a witness in the precedent-setting trade dress case, Two Pesos v. Taco Cabana case that ultimately reached the U. S. Supreme Court.

Betsy Gelb, Ph.D., a marketing professor at the C. T. Bauer College of Business, University of Houston, has an extensive background in healthcare and advertising cases. She founded the University's Institute for Healthcare Marketing.

A firm of 20 professionals conducting research-based consulting, nationally and internationally, backs these experts.

Our Uses of Research
Survey research to support litigation