Intellectual Property Expert Witness
Specializing in IP and market analysis
If you’re an attorney faced with trademark infringement issues…or a need to limit damages…or addressing a deceptive advertising allegation, Gelb has been there (among other places).
The firm’s two expert witnesses—Gabriel Gelb and Betsy D. Gelb, Ph.D.—have assisted attorneys in 30 states on both the plaintiff and defendant sides. Their article on Internet surveys in The Trademark Reporter was favorably quoted in McCarthy on Trademarks and Unfair Competition.
Gabe Gelb’s track record extends over a 20-year period, highlighted by acting as a witness in the precedent-setting trade dress case, Two Pesos v. Taco Cabana case that ultimately reached the U. S. Supreme Court.
Betsy Gelb, Ph.D., a marketing professor at the C. T. Bauer College of Business, University of Houston, has an extensive background in healthcare and advertising cases. She founded the University’s Institute for Healthcare Marketing.
Gelb’s 16 professionals conducting research-based consulting, nationally and internationally, supports our expert witnesses with well-executed marketing research.
Our survey research supports litigation in the following areas:
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Trademark Infringement
Trade Dress Infringement Copyright Infringement
Secondary Meaning
Genericness
Patent Infringement Damages
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Dilution and Tarnishment
Slander and Libel Anti-trust Litigation Basis for Damage Claims
Right of Publicity
Deceptive Advertising
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Find out more in our expert witness articles:
- How EMVR, a Legal Concept, is Changing to Recognize Consumers
- Ask Away – The Right Way
- Internet Surveys for Trademark Litigation: Ready or Not, Here They Come
- Litigation Surveys Have Special Rules
- Working Together
- A Trademark Can’t Be Valued as a Brand
- When Appearances are Deceiving
- Online Options Change Biz Little And a Lot
