Gabe Gelb can assist you by uncovering key information to support your case. At the outset, he will review your case to determine whether or not a market study is warranted. When appropriate, we will conduct the necessary studies and provide a comprehensive expert report to your legal team.

As a former newspaper reporter, Gabe explores the context of your case, including the purchase decision process of the relevant population. This results in a more fully substantiated expert report.

If your opponent has produced a survey, Gabe will critique it for you. He has also testified about product/ market issues where a survey is not warranted.

Two appellate courts have cited, with approval, Gabe's surveys. They are the Fifth Circuit, in Two Pesos v. Taco Cabana and the Fourth Circuit, in Resorts of Pinehurst v. Pinehurst National and Pinehurst Plantation.

With more than 30 years of experience in both consumer and business marketing research, our market research professionals have supported clients on either the plaintiff or defendant's side of the courtroom.

For more information, please contact Gabe Gelb: ggelb@gelbconsulting.com