Is your brand building or eroding customer trust?


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Gary McClain, Ph.D.

Gary McClain has been moderating focus groups and conducting interviews since 1989. While he has worked in a wide range of topic areas and industries, a primary focus is healthcare products and services.  He has conducted groups and interviews with physicians and nurses in a range of specialties, administrators, executive management, billing managers, caregivers, case managers, as well as patients across socioeconomic and ethnic backgrounds. Recently, he has been extensively involved in working with clients on developing relationship marketing programs aimed at both acquisition and retention of pharmaceutical product users. He completed graduate work in Clinical Psychology and Education, and holds a Ph.D. from the University of Michigan.