Experts in Research, Strategy and Technology
We realize that you aren’t faced with strategic marketing challenges every day, so we’ve built a team of experts in areas of research, strategy and technology. Our professionals support your team and provide a game plan. We customize our process to meet your needs and provide you with the extra help needed to execute the right plan, the right way.
Our researchers, strategists and technologists guide our clients through developing market insights, planning winning strategies, and demonstrating results.
Working with us, you will get a clearer picture of your market, develop consensus-based plans that are more effective, and efficiently demonstrate your input on revenues.
Senior Management
Our management team has decades of experience working with clients in a variety of industries. When you hire Gelb, our principals and directors remain engaged in the process.
John Elmer, MBA Chief Executive Officer
John McKeever, MBA President
Steve Matthews Senior Vice President
Expert Witness Team
Our team of expert witnesses provides research and guidance to organizations and attorneys for brand protection.
Gabriel Gelb, MA Founder, Senior Consultant
Betsy Gelb, Ph.D.Senior Consultant
Alice Huckabee, MS – Behavioral Science Market Research Analyst
Marketing Strategy Team
Our strategy team leads projects in brand strategy, experience management, and strategic marketing planning.
Beth Boone Marketing Strategist
Nicole Trochta Coy, MA – Communications Marketing Strategist
Shannon Frazier, MBA, SPHR Marketing Strategist
Barron Lozano Associate Partner, G2M Partners
Ana Maria Mena, MBA Strategic Marketing Analyst
Vicki Williams Senior Consultant
Jennifer Winograd Marketing Manager
Marketing Research Team
Our research team leads research projects for market segmentation, conjoint analysis, and customer satisfaction.
Sanjay Ralhan, MBA Director of Research Services
Esra Danis, MS – Marketing Marketing Analyst
Lee Wang, MS – Marketing Research Marketing Analyst
Marketing Technology Team
Our technology team provides action-research by creating dashboards for customer satisfaction monitoring and service recovery and organizational excellence.
Wes Traweek Director of Technology Services
Sonal Khodiyar Applications Developer
Gelb Affiliates
Our team of professionals includes specialists in a variety of areas.
Peter Bishop, Ph.D. Futurist
Tom Clark Senior Marketing Research Consultant
Paul Fury Sales Management Consultant
Partha Krishnamurthy, Ph.D. Senior Marketing Consultant
Lisa Lashaway Senior Marketing Analyst
Gary McClain, Ph.D. Senior Marketing Research Consultant
Barry Mohn Professional trainer
Bill Powell Senior Oilfield Marketing Consultant
Jacob Ratner Senior Consultant
Keith Richards, Ph.D. Senior Marketing Consultant
Kent Seltman, Ph.D. Senior Healthcare Marketing Consultant
