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Gelb Team

We realize that you aren’t faced with strategic marketing challenges every day, so we’ve built a team of experts in areas of research, strategy and technology. Our professionals support your team and provide a game plan. We customize our process to meet your needs and provide you with the extra help needed to execute the right plan, the right way.

Our researchers, strategists and technologists guide our clients through developing market insights, planning winning strategies, and demonstrating results. 

Working with us, you will get a clearer picture of your market, develop consensus-based plans that are more effective, and efficiently demonstrate your input on revenues. 


Senior Management
Our management team has decades of experience working with clients in a variety of industries.  When you hire Gelb, our principals and directors remain engaged in the process.
 

 

Chief Executive Officer
President
 
Director of Strategy Services

Director of Technology Services
 
Director of Research Services
 
 

Expert Witness Team

Our team of expert witnesses provides research and guidance to organizations and attorneys for brand protection.
 
Founder, Senior Consultant
 
Betsy Gelb, Ph.D.
Senior Consultant
 

 

Marketing Strategy Team

Our strategy team leads projects in brand strategy, experience management, and strategic marketing planning.
 
Nicole Trochta
Strategic Marketing Analyst
 
Ana Mena Rodarte
Strategic Marketing Analyst
 
Alleen Mitchener
Strategic Marketing Analyst
 

 

Marketing Research Team

Our research team leads research projects for market segmentation, conjoint analysis, and customer satisfaction.
 
Sanjay Ralhan
Assistant Director of Research Services

Mark Harris

Marketing Analyst
 
Lee Wang 
Marketing Analyst
 
 

Marketing Technology Team

Our technology team provides action-research by creating dashboards for customer satisfaction monitoring and service recovery and organizational excellence.
 
Andrew Sharp
Operations Manager
 
 
Eric Munoz
Web Applications Developer
 

 

Gelb Affiliates

Our team of professionals includes specialists in a variety of areas.

Leonard Berry, Ph.D.
Senior Marketing Consultant
 
Peter Bishop, Ph.D.
Futurist

John Bramblett
Senior Marketing Consultant


Tom Clark
Senior Marketing Research Consultant
Senior Marketing Consultant
 
Paul Fury 
Sales Management Consultant
 
Senior Training & Development Consultant

Partha Krishnamurthy, Ph.D.
Senior Marketing Consultant
 
Lisa Lashaway
Senior Marketing Analyst
 
Senior Marketing Reserach Consultant
Professional trainer
Senior Oilfield Marketing Consultant
 
Keith Richards, Ph.D.
Senior Marketing Consultant
 
Kent Seltman, Ph.D.
Senior Marketing Consultant