Gelb Team

We realize that you aren’t faced with strategic marketing challenges every day, so we’ve built a team of experts in areas of research, strategy and technology. Our professionals support your team and provide a game plan. We customize our process to meet your needs and provide you with the extra help needed to execute the right plan, the right way.

Our researchers, strategists and technologists guide our clients through developing market insights, planning winning strategies, and demonstrating results.

Working with us, you will get a clearer picture of your market, develop consensus-based plans that are more effective, and efficiently demonstrate your input on revenues.


Senior Management
Our management team has decades of experience working with clients in a variety of industries. When you hire Gelb, our principals and directors remain engaged in the process.

John Elmer
Chief Executive Officer

John McKeever
President

Eric Johnson
Vice President, Senior Consultant for Energy and Technology Consulting Practice

Wes Traweek
Director of Technology Services

Sanjay Ralhan
Director of Research Services

Expert Witness Team
Our team of expert witnesses provides research and guidance to organizations and attorneys for brand protection.

Gabriel Gelb
Founder, Senior Consultant

Betsy Gelb, Ph.D.
Senior Consultant

Alice Huckabee
Marketing Analyst


Marketing Strategy Team
Our strategy team leads projects in brand strategy, experience management, and strategic marketing planning.

Nicole Trochta Coy
Strategic Marketing Analyst

Ana Maria Mena
Strategic Marketing Analyst

Alleen Mitchener
Strategic Marketing Analyst

Jennifer Winograd
Marketing Manager


Marketing Research Team
Our research team leads research projects for market segmentation, conjoint analysis, and customer satisfaction.

Esra Danis
Marketing Analyst

Mark Harris
Marketing Analyst

Lee Wang
Marketing Analyst


Marketing Technology Team
Our technology team provides action-research by creating dashboards for customer satisfaction monitoring and service recovery and organizational excellence.

Andrew Sharp
Operations Manager

Gelb Affiliates
Our team of professionals includes specialists in a variety of areas.

Leonard Berry, Ph.D.
Senior Marketing Consultant

Peter Bishop, Ph.D.
Futurist

John Bramblett
Senior Marketing Consultant

Tom Clark
Senior Marketing Research Consultant

David Cole
Senior Marketing Consultant

Paul Fury
Sales Management Consultant

Mary Jo Huard
Senior Training & Development Consultant

Partha Krishnamurthy, Ph.D.
Senior Marketing Consultant

Lisa Lashaway
Senior Marketing Analyst

Gary McClain, Ph.D.
Senior Marketing Reserach Consultant

Barry Mohn
Professional trainer

Bill Powell
Senior Oilfield Marketing Consultant

Keith Richards, Ph.D.
Senior Marketing Consultant

Kent Seltman, Ph.D.
Senior Marketing Consultant