For our view of current healthcare marketing trends, visit our blog feed.

Healthcare marketing executives are drawn to Gelb for many reasons. We help them successfully address the most difficult situations and grow from it – from organizational initiatives, addressing the needs of C-Level executives, or overcoming marketing challenges requiring pragmatic and swift solutions.

We are personally rewarded when we help our academic medical center and healthcare system clients successfully transcend their challenges for growth. 

We understand the nuances of healthcare having worked with some of the largest and most respected organizations in the country.  Our professionals have led marketing stakeholders to utilize marketing information to build and execute sound marketing strategy. 

Our approaches recognize the unique relationships between physicians, staff, patients, families, and donors.  We uncover attitudes and expectations to help executives develop a common understanding of the current situation, and form consensus around which opportunities to pursue.

Among the most frequent requests made of Gelb:

·         Build a healthcare brand that’s an asset of increasing value

·         Define marketing strategies to get ahead of the competition

·         Assess and improve patient or physician experiences to increase market share

·         Make go/no-go decisions on new products and services

Brand Research and Strategy

• Unified branding for academic medical centers and community hospitals
• Brand positioning for pediatric, cancer, and community hospitals
• Brand equity tracking for regional medical centers
• Brand research for strategy development for nationally-recognized academic medical centers
• Evaluating brand performance for healthcare systems and academic medical centers
• Developing brand strategy for merged healthcare system
• Clarification and documentation of existing brand messaging for nationally-ranked cancer center
• Referring physician brand perceptions
• Employee alignment brand perceptions (nursing, faculty, physicians, operations, C-level)
• Name and logo testing
• Brand positioning testing
• Health non-profit brand strategy development and launch

New Product Research and Commercialization

• Laboratory services market assessment
• Patient education content development
• Wellness services
• Specialty care service expansion
• Primary care service expansion
• Web content delivery concept testing
• Ambulatory care center concept testing

Patient and Physician Experience Management

• Cancer patient services
• Breast cancer
• Endocrine cancer
• Head and neck cancer
• Leukemia and blood-related cancers
• Lung cancer
• Lymphoma/myeloma
• Genitourinary (GU) cancer
• Gastrointestinal (GI) cancer
• Gynecological (GYN) cancer
• Head & neck cancer
• Pancreatic cancer
• Radiation oncology
• Prostate cancer
• Proton therapy for cancer treatment
• Skin cancer (Mohs, melanoma)
• Thoracic cancer
• Cardiovascular and heart surgery
• Congenital Heart
• Cranial base surgery
• Emergency department and trauma services
• International healthcare services
• Liver tumors
• Medical staff physician experience mapping for pediatric hospital
• OB and maternity services
• Outpatient services for community hospital
• Outpatient imaging and diagnostic testing
• Ophthalmology and optometry services
• Pediatric emergency department
• Pediatric community hospital
• Referring physician experience
• Pediatric hospital
• Cancer center
• Academic medical center
• Experience mapping training
• Experience management training

Marketing Strategy and Communications

• Patient education
• New facility introduction
• Electronic medical records
• Heart (cardiovascular and cardiac surgery) market segmentation
• Cancer patient segmentation
• Pediatric patient segmentation
• OB/maternity patient segmentation
• Website user testing
• Advertising concept testing
• Women’s health segmentation
• Marketing and communications plan for community hospital
• Pediatric emergency department utilization and marketing planning for health plan

Experience Dashboards and Salesforce.com Implementation

• Community pediatricians
• Outpatient imaging and diagnostic testing
• Call center dashboard
• Referring physician experience
• Organizational excellence (healthcare employees)
• Patient education dashboard
• Marketing metrics dashboard
• Sports medicine and rehabilitation