A kiosk survey is an independent computer that is usually located in an area convenient to the potential respondents. Kiosk surveys can be attended or unattended. Once a respondent completes the survey, a new survey automatically starts for the next respondent.
For business-to-business research, industry conferences and trade shows provide an excellent opportunity to interview hard-to-reach respondents. Costs can be much lower than conducting in-office interviews.
Advantages of kiosk and trade show interviews:
- The same questionnaires can be used online and at kiosk
- Hard-to-reach populations can be intercepted at industry events
- Short data collection period
- Web connection enables quick time to analysis
Disadvantages of kiosk and trade show interviews:
- Respondents can terminate the interview easily
- Distractions at the trade show may make recruitment difficult
- Trade show and travel expenses might make the costs of interviewing unattractive
Gelb Consulting Group can set up a survey research booth at industry conferences and trade shows globally. Using kiosk interviewing, we can quickly collect data from your target market. |
