Senior Marketing Consultant
Kent Seltman was a senior marketing consultant at Mayo Clinic, retiring in December 2008. From 1992-2006, he served as the director of marketing for Mayo Clinic. Before entering healthcare marketing in 1984, Dr. Seltman, who holds a PhD in English Literature, was an English professor for 19 years. In 1987, he earned an MBA at Rollins College. From 2002-2005, he served as editor of Health Services Marketing, published by the American Marketing Association.
He teamed with Dr. Leonard Berry, Distinguished Professor of Marketing in the Mays Business School at Texas A&M University to author “Management Lessons from Mayo Clinic,” published by McGraw-Hill in June 2008.
