Marketing Analyst
Lee Wang joined Gelb in 2008. Lee has a background in Marketing and Marketing Research. While in graduate school, Lee focused on market segmentation and market targeting. Through his studies, he gained a well-grounded knowledge in advanced statistics and multivariate analysis. In addition to the quantitative marketing research experience, Lee also participated in various qualitative research projects and became skilled in comprehensive marketing research techniques and methodologies.
Lee has worked on various projects for different energy industry clients. Lee is proficient in conjoint analysis, an advanced statistical technique used to help clients gain insight regarding their customers’ preference on product configuration and thus identifying optimal product design to maximize market acceptance. He has also completed work in cluster analysis and segmentation, decision factors analysis, maximum difference scaling, and perceptual mapping.
EDUCATION:
BA, Marketing, Guangdong University of Technology, 2005
MS, Marketing Research, University of Texas In Arlington, 2008
