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Well-Executed Marketing Research

Gelb provides a full suite of advanced marketing research services which serve as the core to our thoughtful, strategic recommendations. As our processes indicate, an effective marketing strategy cannot be developed without well-executed market research.

Our professionals include expert moderators, skilled interviewers, statisticians, and excellent project managers to fulfill your marketing research needs.

Some of our most frequently utilized techniques and tools:

	Advertising/copy testing Customer Advisory Board Customer Experience Mapping Customer Needs Assessments Document Testing Empathic Design Interviews Lead User Voice of the Customer Website Testing
	Awareness, Attitude and Usage Surveys Brand Equity Analysis Concept Testing Conjoint Analysis Customer Value Analysis Discrete Choice Modeling Legal Surveys Market Segmentation Maximum Difference Scaling
	Brand Dashboard Customer Experience Dashboard Salesforce.com Implementation Touchpoint Performance

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