Well-Executed Marketing Research
Gelb provides a full suite of advanced marketing research services which serve as the core to our thoughtful, strategic recommendations. As trailblazers in the market research community, we have the experience to identify the best techniques available and the expertise to put them to use. As our processes indicate, an effective marketing strategy cannot be developed without well-executed market research. Market information helps you match your competencies to customer needs.
There are a lot of marketing research options and techniques to choose from. We provide a comprehensive approach, first working with you to determine the appropriate objectives and techniques (often combining several techniques), then applying our expertise to design and execution. In the end, we provide insight-based recommendations that allow you to strategically plan, grow and respond to competitive threats and market opportunities with confidence and agility.
Our professionals include expert moderators, skilled interviewers, statisticians, and excellent project managers to fulfill your marketing research needs.
Marketing leaders have used our services to successfully address challenges such as:
- Corporate brand management
- Service delivery improvement
- Product innovation and opportunity identification
- Marketing communications effectiveness
- Employee recruitment and retention
Below is a list of advanced techniques that we offer:
Analyze existing websites, products and documents
- Maximize advertising effectiveness with Advertising/Copy Testing
- Test and improve the value of business documents with Document Testing
- Gain user insight for enhancing the value of your website through Blitz User Testing
- Assess marketing communications through Awareness, Attitude and Usage Studies
Obtain market insight
- Engage customers in developing strategic initiatives or solutions with a Customer Advisory Board
- Review advanced qualitative techniques that involve customers to identify unmet needs
- Identify target markets and prioritize opportunities with Market Segmentation
- Analyze Decision factors reserach. Understand how current and prospective clients select your products and services
Evaluate Performance
- Understand and improve your customers’ experiences with Customer Experience Mapping
- Evaluate your brand’s current performance through a Brand Equity Analysis
- Identify areas of competitive advantage with a Customer Value Analysis
Obtain market feedback about new products or services
- Understand your customers’ specific needs as you are creating new products or services through a Customer Needs Assessment
- Test new products or services through Concept Testing
- Measure the importance of product/service/brand attributes with Maximum Difference Scaling
- Forecast sales potential and purchase decision-making with a Conjoint Analysis
Monitor Relationships
- Maximize your CRM and sales potential through Salesforce.com Implementation
- Monitor performance data in real time with a Brand Dashboard, Customer Experience Dashboard, or Touchpoint Performance Dashboard
- Protect your organization from trademark infringement or deceptive advertising with Legal Surveys
