Employees bring the brand to life. They are responsible for the organization's success. Employees are even more critical to the performance of service-oriented organizations. But while the need to align employee attitudes toward corporate objectives is often recognized, it is often difficult to know where to begin and how to affect change.

Working with the American Productivity & Quality Center, Gelb defined best practices for internal communication by benchmarking companies that were identified at world class in this management discipline. Companies such as Levi Strauss, Hallmark, and Sony provided our consultants with lessons learned and access to their communications materials.

By combining the benchmarking findings with methods in advertising research, Gelb has developed a system for measuring internal communications effectiveness by creating employee alignment with the corporate mission, values and objectives. Our consultants will help you use this information to craft initiatives which increase the effectiveness of your internal communications and motivate employees.