April 2008

Betsy Gelb opinions on retail incentives on KHOU.
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April 2008
John McKeever to speak at 2008 Customer-Based Marketing Strategies
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March 2008
John McKeever to speak at 2008 Physician Strategies Summit
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febuary 2008
Gelb Healthcare Mailer Receives Gold Addy
(Addy Award Winners (PDF Download))

January 2008
Gelb supports launch of new health brand – Progressive Health in Milwaukee
(View Website)

January 2008
Gelb consultants Betsy Gelb and John McKeever part of top-ranked evening MBA program team
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December 2007
The Wall Street Journal Publishes “When Appearances Are Deceiving” by Gabe Gelb and Betsy Gelb, Ph.D.
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November 2007
Memorial Hermann Outpatient Experience Recognized
(Read the full story)

October 2007
Oncology Watch Highlights Gelb Consulting’s Referring Physician Dashboard for M. D. Anderson ; by John McKeever
(request this article)

September – October 2007
The Trademark Reporter publishes “Internet Surveys for Trademark Litigation:Ready or Not, Here They Come” by Gabriel M. Gelb and Betsy Gelb.
(Download this article - PDF press release)

June 2007
Marketing Health Services publishes “Monitoring the Physician Experience” by John McKeever
(request this article)

June 2007
AMA Recognizes Baker Petrolite Brand Efforts
(read more - PDF press release)
March 2007
Microsoft HPC Oil & Gas Industry Survey 2007

Better Access to High-Performance Computing Could Increase Oil and Gas Production, Reports Microsoft Survey
(read full story) (read the study)
January 2007
Gelb Consulting supports the launch of Duke Medicine brand
(review the campaign)

January 2007

Gelb Consulting Sponsors, Moderates Panel for Brand Research at AMA-Houston Event
(view event details)
January 2007
Gelb Consulting launches MediaSight at the Newspaper Advertising Association Marketing Conference
(view event details)
November 2006
Competing for talent in the oil patch
BMA's MarketSmart Article: Building Trusted Brands Requires More Left Brain Thinking
(request this article)
July 2006
Competing for talent in the oil patch
Recent studies provide instruction on E&P employee retention/ recruitment.
(read more - PDF press release)
July 2006
M. D. Anderson, Gelb Consulting Launch Revolutionary Online Physician Feedback and Response System
(read more)
May 2006
American Marketing Association honors Gelb Consulting and M. D. Anderson for Children's Cancer Hospital brand research.
(read more - PDF press release)
May 2006
Gelb Consulting and M. D. Anderson present Experience Mapping for High Impact Marketing Programs, at Forum for Healthcare Strategists
(request presentation)
May 2006
Gelb Consulting featured presenter at Gulf Publishing's Brand Strategy for Highly Acquisitive Companies
(request presentation)
March 2006
NYSE: Gelb brand client Offshore Logistics Changes to Bristow Group, Opens New York Stock Exchange
( read more -PDF press release)

March 2006 Healthcare Marketing Report features Gelb Consulting Group's experience mapping approach
(request presentation)
January 2006
Houston Business Journal features Gelb Consulting Group: A grand brand - After more than four decades in business, marketing and branding firm Gelb Consulting is still finding ways to grow
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