Measuring Brand Performance
Gulf Research has tracked Oilfield Service Brand Equity since 2003. This analysis is now recognized as the definitive measurement of an oilfield service company’s performance at serving clients, building customer loyalty, and commanding premium pricing. Gulf Research brand equity measurements based on worldwide surveys of purchase decision-makers, recommenders, specifiers and influencers working in the oil and gas E&P industry. Brand equity is calculated based on ratings of brand familiarity, usage, satisfaction, performance on key purchase drivers, likelihood to recommend and ability to charge a price premium.
Results from 2010 and previous results can be purchased for several years.
Nine separate brand equity studies measure brand equity for oilfield service companies including:
Corporate Brand Equity
Market Sector Brand Equity
Question Areas include:
- Familiarity with oilfield service companies
- Brand Image (Open-ended associations and aided key buying factors)
- Perceptions (Quality, Reputation, and Satisfaction)
- Willingness to pay price premium/discount
- Reputation
- Satisfaction
You can access pricing for this report by viewing the 2010 Market Research Catalog.
For more information on purchasing a Gulf Research report please contact John McKeever at (281) 759-3600 x1022 or info@gulfresearch.com.
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