Customer Loyalty in the Oilfield: Experience
To build and maintain customer loyalty, it is necessary to maintain high service standards and consistently provide customers with an exceptional experience. Often times, customer loyalty is more a result of how customers feel about the overall experience they receive from you than what they rationally think about your individual products and services.
To increase customer volume, you need customers who become advocates because they are enthusiastic about their exceptional experience. This paper discusses consistent experience in the oilfield industry and how you can utilize consistent experience ratings to build and maintain your brand equity.
