Senior Marketing Consultant
Partha Krishnamurthy is Bauer Faculty Research Fellow and Associate Professor of Marketing at the University of Houston. He is the Director of the Institute for Health Care Marketing. He also serves as a board member at Center for Education and Research in Therapeutics, a center for research excellence located in the MD Anderson Cancer Center, funded by the Agency for Healthcare Research and Quality.
Partha received his Ph.D. in Marketing from Penn State. He has published extensively in the premier marketing and health care journals such as Journal of Consumer Research, Marketing Science, Harvard Business Review, Organizational Behavior and Human Decision Processes, Medical Care, Journal of Academy of Marketing Science, and peer-reviewed conferences proceedings including the Advances in Consumer Research.
Partha studies a variety of marketplace phenomena customization decisions, customer attrition, medical decision making. He has received funding as a solo principal investigator from the National Science Foundation for his work on decision-making, and he serves as a consultant in a National Institutes of Health grant.
