Pressure Pumping Services Brand Equity
Measures oilfield brand familiarity, image, usage, satisfaction, performance on key buying factors and brand equity (ability to command a price premium) for major providers of pressure pumping services including cementing, acidizing, and fracturing.
Utilizes Gelb’s Brand Trust model for tracking results and making meaningful comparisons to the competition.
Question Areas include:
- Familiarity
- Quality
- Reputation
- Satisfaction
- Willingness to pay a price premium/discount
- Likelihood to recommend
Companies evaluated include BJ Services, Halliburton, Schlumberger, Weatherford International and Key Energy.
You can access pricing for this report by viewing the 2010 Market Research Catalog.
For more information on purchasing a Gulf Research report please contact John McKeever at (281) 759-3600 x1022 or info@gulfresearch.com.
Gulf Research Home
Available Reports
Purchase Reports
Panel Information
Subscriber Site
Contact Gulf Research
