Production Services

Production Services Brand Equity

Measures the familiarity, image, usage, satisfaction, performance on key buying factors and brand equity (ability to command a price premium) for major providers of artificial life, ESPs, production monitoring, produced water management, production logging and permanent monitoring.

Question Areas include:

  • Familiarity
  • Quality
  • Reputation
  • Satisfaction
  • Willingness to pay a price premium/discount
  • Likelihood to recommend

Companies evaluated include Baker Oil Tools, Centrilift, Halliburton, Schlumberger, Weatherford International and BJ Services.

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