Production Systems Brand Equity
Measures the familiarity, image, usage, satisfaction, performance on key buying factors and brand equity (ability to command a price premium). Includes Surface and subsea production systems, blowout preventers, production control systems, oil and gas separation equipment, gate valves, actuators, chokes, wellheads, drilling risers.
Question Areas include:
- Familiarity
- Quality
- Reputation
- Satisfaction
- Willingness to pay a price premium/discount
- Likelihood to recommend
Companies evaluated include Aker Kvaerner, Cameron, Centrilift, FMC Technologies, GE Oil & Gas National Oilwell Varco and Wood Group.
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