Strategic Healthcare Communications Highlights University of Michigan
“Characterize a day in the life” of a patient is what Gelb Consulting Group set out to do in studying the experience of a skin cancer patient at the University of Michigan Health System in Ann Arbor. In mapping the patient’s journey, the Houston-based strategic marketing firm studied all the various interactions – or touchpoints – that the patient had with staff, the physical environment, and written communications.
Read University of Michigan Pilots Experience Mapping by Michele von Dambrowski.
